Marketing Enablement Lead - Planning & Process Innovation

Pittsburgh, PA (Unknown)

$91K/yr – $203K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own the design, configuration, and optimization of Adobe Workfront workflows to improve intake, resource allocation, and operational efficiency, while translating data into actionable insights for stakeholders.

  • Build and optimize Workfront workflows and automations to streamline intake and resource allocation.
  • Transform data into clear insights that inform decisions and drive process improvements.

Job Description

Responsibilities

  • Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.
  • Leverage Workfront and other system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
  • Proactively identify inefficiencies in workflows and reporting structures and recommend scalable, standardized solutions to improve operational maturity.
  • Seek out new tools, methodologies, and automation opportunities to enhance workflow and analytics capabilities and innovate processes over time.
  • Translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.
  • Apply structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.
  • Ensure clean, reliable data by applying best practices that support consistency, traceability, and trust in reporting outputs.
  • Manage competing priorities and tight deadlines while maintaining accuracy and quality in a fast-paced, high-stakes environment.

Requirements

  • Proven experience building, configuring, and managing workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.
  • Deep, hands-on experience with Workfront, with the ability to leverage system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
  • Serves as a subject-matter expert on workflow design, automation (including Fusion automation), and platform administration, and can independently translate operational needs into scalable Workfront configurations.
  • Demonstrates the ability to translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.
  • Applies structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.
  • Understands the importance of clean, reliable data and applies best practices to ensure consistency, traceability, and trust in reporting outputs.
  • Work closely with marketing, creative, product owner, and IT teams to ensure successful delivery of marketing projects, from inception to completion.
  • Manage timelines, resources, and dependencies to ensure projects are delivered on time and within scope.
  • Communicate project progress, risks, and solutions to stakeholders at various levels of the organization.
  • Act as the liaison between marketing, product owner, and IT for technology-related projects, ensuring marketing's needs are fully understood and met.

Preferred

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Adobe Workfront certification or demonstrated administrator-level experience strongly preferred.
  • Experience supporting marketing operations, campaign execution, or process improvement initiatives preferred.
  • Technical Skills: Expertise in configuring and customizing Workfront, including workflows, integrations, templates, and reporting.
  • Familiarity with other marketing technologies (e.g., Adobe Creative Cloud, CRM systems, digital asset management platforms) a plus
  • Strong data analysis skills with experience creating dashboards and reports.

Benefits

  • PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

Salaries

Posted range

$91K/yr – $203K/yr

Taken straight from the job posting.

See all PNC Financial Services Group salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
4

Marketing Enablement Lead - Planning & Process Innovation

PNC Financial Services Group · Pittsburgh, PA · Unknown