Responsibilities

• Partner with Growth Marketing and Ops Ex teams to understand complex audience targeting requirements and campaign objectives.
• Establish clear delivery timelines, recommend key milestones, and provide guidance on audience readiness to support successful marketing treatment execution.
• Serve as a trusted advisor to business stakeholders, ensuring alignment between marketing goals, operational capabilities, and data availability.
• Consult with business partners to gather, evaluate, and document audience business requirements.
• Translate business needs into clear, actionable technical requirements for CIM Technology teams and Product Owners.
• Develop and support business technical designs for audience creation across customer lists and CIM platforms.
• Ensure audience solutions support accurate targeting, execution, compliance, and performance measurement.
• Coordinate intake, prioritization, and management of new CIM data requests.
• Facilitate collaboration among business, technology, and data teams to evaluate and deliver new data capabilities.
• Maintain clear documentation, requirements traceability, and stakeholder communications throughout the request lifecycle.

Requirements

• Business Process Improvement, Collaborating, Decision Making and Critical Thinking, Effective Communications, Innovation, Marketing Function, Marketing Systems, Organizational Change Management, Problem Solving
• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Education
• Bachelors
• Certifications
• No Required Certification(s)
• Licenses
• No Required License(s)

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.