Responsibilities

• Paid search and Shopping. Oversee our Google Ads manager. Own conversion tracking, so that bidding optimizes toward real leads and CRM outcomes flow back into Google Ads.
• Google Merchant Center. Keep the product feed accurate. That covers shipping policies that match checkout, feed rules, shipping labels, and disapprovals.
• Shopify operations. Own product data, SEO fields, collections, redirects, and pages. Maintain zone-based shipping rate logic and product-option configuration, including the side effects those apps create in the feed and at checkout.
• CRM and lead routing. Administer HubSpot Sales Hub: forms, workflows, lead assignment, deduplication, deal hygiene, and attribution. Every web lead should reach a rep quickly.
• Call tracking. Maintain CallRail tracking numbers, expand automated call scoring, and match calls to closed deals.
• SEO and content. Manage the SEO agency and blog contractor, own collection strategy, and make sure no URL changes without a redirect.
• Reporting. Tie marketing spend to closed revenue. Our proposal system, not the CRM, is the system of record. That means joining exports from several systems and telling leadership what is actually true, in plain language.
• Site quality. Own accessibility compliance, Google Business Profile, and coordination with our theme developer.

Requirements

• 3+ years in e-commerce or marketing operations, with hands-on Shopify admin experience.
• Enough depth in Google Ads and Merchant Center to audit an agency's conversion setup and feed.
• CRM administration experience, ideally HubSpot: properties, workflows, imports, and dedup.
• Comfort reconciling messy exports from multiple systems. Python/pandas or SQL is strongly preferred over Excel alone.
• A testing habit. You verify a change at checkout or with a live click before calling it done, and you test one record before any bulk edit.
• You document changes the same day, so nobody has to rediscover how something works.
• Short, direct communication with a busy owner who wants the bottom line.

Preferred

• Shopify Admin GraphQL API experience.
• Experience configuring shipping apps, and some knowledge of freight/LTL.
• Experience with CallRail, Klaviyo, Google Tag Manager, or reporting connectors like Windsor.ai.
• A background in B2B or high-ticket, quote-driven sales.
• Familiarity with WCAG/ADA requirements.
• Productive use of AI tools, with the discipline to check their output.

Benefits

• Paid time off