Responsibilities

• Job Responsibilities
• Marketing Strategy and Coordination
• * Help develop and execute marketing strategies for Buffalo Outdoors, Park Avenue Wholesale, and licensed product lines.
• * Build marketing plans that support sales goals, product launches, seasonal programs, promotions, and inventory needs.
• * Maintain a companywide marketing calendar with campaign dates, deadlines, product releases, trade shows, and retail events.
• * Coordinate marketing projects with sales, design, production, warehouse, and leadership.
• * Ensure brand messaging and product information remain consistent across every sales and marketing platform.
• * Monitor competitors, industry trends, pricing, promotions, and new marketing opportunities.
• E-Commerce and Online Stores
• * Manage and update the company’s Shopify stores and other online marketplaces.

Preferred

• Understand how marketing directly supports sales and profitability.
• Have hands-on Shopify and e-commerce experience.
• Be comfortable working across social media, email marketing, websites, and digital advertising.
• Possess strong business judgment—not just creative or social-media skills.
• Be analytical enough to understand sales reports and marketing results.
• Be organized and capable of managing multiple brands, platforms, and deadlines.
• Communicate effectively with sales, operations, design, warehouse staff, and company leadership.

Benefits

• 401(k) matching
• Employee discount