Marketing Director

New York, USA (Remote)

Salary Not AvailableSenior Level5+ years expContract

Posted 4 months ago

Job Summary

Drive digital marketing strategy for North American luxury clients, coordinating China and New York teams to boost brand visibility.

  • Own: lead cross-border digital strategy across social, SEO/SEM, and digital advertising for NA luxury markets.
  • Must-have: 5+ years in luxury/fashion digital marketing with NY/North America exposure.
  • Standout: Experience coordinating international teams across time zones (China/US).

Job Description

Responsibilities

  • Develop and execute digital marketing strategies (social media, SEO/SEM, digital advertising, etc.) for North American luxury markets.
  • Plan, manage and optimize digital campaigns to drive brand awareness and client engagement.
  • Coordinate cross-functional teams (China & New York) and act as the primary client contact for digital marketing matters.
  • Monitor campaign performance, provide data-driven insights, and ensure compliance with US regulations and luxury brand guidelines.
  • We are looking for a Digital Marketing Manager based in New York to lead digital marketing strategy and execution for North American luxury clients, bridging the China team and New York market to enhance brand visibility and support business development.

Requirements

  • 5+ years digital marketing experience in luxury/jewelry/fashion industry (New York/North America market preferred).
  • Proficient in digital marketing channels and tools (Google Analytics, Google Ads, etc.).
  • Experience collaborating with international teams (China-based teams a plus) and across time zones.
  • Fluent in English (written & spoken); Chinese proficiency a plus.
  • Excellent client communication, problem-solving and time management skills.
  • Strong analytical ability and attention to detail, able to deliver under pressure.
  • Ability to collaborate across China/US time zones.

Preferred

  • Chinese proficiency a plus.
Yibi Group | Strategic Global Partner to Luxury Maisons logo

Yibi Group | Strategic Global Partner to Luxury Maisons

Yibi Group is a leading OEM manufacturer specializing in luxury hardware, high-end jewelry, and precision metal components.For over 15 years, Yibi has been at the forefront of manufacturing excellence, partnering with the world's most prestigious luxury brands to create products that define markets and elevate brand legacies.We thrive on challenges—whether breaking new ground in precision craftsmanship, rethinking material innovation, or scaling complex designs with flawless execution. Our integrated in-house capabilities—including dedicated Metal Injection Molding (MIM) and PVD coating production lines, complemented by a full spectrum of advanced polishing and machining technologies—enable unprecedented agility and control. This allows us to push the boundaries of luxury aesthetics and durability, helping clients launch breakthrough collections, capture consumer desire, and strengthen their influence in competitive global markets.As the only China-based manufacturer fully certified by LVMH, Kering, and Richemont, we unite artisanal dedication with intelligent automation across 50,000m2 of advanced facilities in Shenzhen and Dongguan. From high-end jewelry and luxury hardware to precision metal components, we deliver end-to-end, certified production—backed by ISO 9001, IATF 16949, RJC, and SEDEX 4P.We don't just manufacture; we innovate alongside you, turning visionary concepts into market-ready realities with technical precision and creative ambition.Join the ranks of luxury leaders who trust Yibi to build the next generation of iconic collections.Let's create, together.

Founded in 2009
CHN
59 employees (6 in marketing)

Marketing Team

Marketing Team Size
5 (8% of company)

Traffic Signals

Monthly Visitors
923
Traffic Source Mix
Search
34.7%
Direct
40.6%
Referral
12.8%
Social
9%
Paid
1.7%

Headcount Trend

Current headcount: ~59
Yibi Group | Strategic Global Partner to Luxury Maisons logo

Marketing Director

Yibi Group | Strategic Global Partner to Luxury Maisons · New York, USA · Remote