Responsibilities

• Portfolio-level marketing strategy and annual plan, with distinct positioning, budget, and channel mix per brand
• Total marketing P&L — budget allocation across brands and channels, with clear accountability for ROAS, CAC, and revenue contribution
• Hands-on paid media management across Meta, Google (including Local Services Ads for the pet brands), TikTok, and Eventbrite — including building, launching, optimizing, and reporting on campaigns yourself until the team is large enough to delegate
• Brand architecture and voice across all five brands — making sure each brand has a clear, defensible identity and that nothing drifts
• Content strategy, editorial calendar, and direct contribution to copy, briefs, and creative when needed across organic social, email, SMS, and on-property collateral
• Influencer, partnership, and PR — including initial outreach, negotiation, and execution, transitioning to oversight as the team grows
• Event marketing playbooks for Azúcar weekly nights, Raised by Wolves themed nights, and Vegas Crawl seasonal pushes — including building the actual flyers, ads, RSVP funnels, and reports in early stages
• Local SEO, Google Business Profile, and reputation management for the pet brands — hands-on at first, supervised later
• CRM and lifecycle inside GoHighLevel — building automations, segments, and flows directly, then handing them off as the team scales
• Marketing technology stack decisions, vendor selection, and direct platform administration