Responsibilities

• Shape the company's commercial marketing strategy and annual operating plan to drive qualified pipeline, customer acquisition, commercialization, expansion, and recurring MRR growth.
• Align marketing priorities with Product, Sales, Customer Success, Account Management, Finance, and executive leadership.
• Develop dashboards and operating metrics that clearly demonstrate marketing's contribution to pipeline, customer acquisition, expansion, commercialization, and recurring MRR growth.
• Guide investment decisions across people, agencies, technology, AI, and marketing programs based on business impact and ROI.
• Lead and coach the Product Marketing function while directing agency and vendor partners to ensure consistent execution of VU Custom's commercial marketing strategy.
• Build a measurable demand generation engine that strengthens both outbound sales effectiveness and facilitates strong inbound demand generation, with a consistent system for converting marketing initiatives into leads and managing them through the funnel to sales handoff.
• Enable Sales with messaging, competitive positioning, customer proof, and account-based content, built by translating customer outcomes and marketing insights into case studies, ROI narratives, demos, and other proof points that drive engagement and conversion.
• Build and own the end-to-end case study and customer proof process: identifying candidate customers, coordinating with account teams and customers directly, running interviews, and producing the final asset.
• Balance content, partnerships, PR, executive thought leadership, digital marketing, events, paid media, and ABM based on pipeline quality, sales-cycle impact, MRR contribution, and ROI.
• Develop and maintain brand messaging as living assets, updated as the platform, market, and competitive landscape evolves.

Requirements

• 8+ years of progressive B2B SaaS marketing experience with increasing strategic responsibility.
• Demonstrated success across demand generation, product marketing, commercialization, and measurable revenue growth.
• Strong ability to translate complex technology into compelling customer value and commercial outcomes.
• Experience partnering effectively with Product, Sales, Customer Success, and executive leadership.
• Proven ability to leverage AI, automation, and modern marketing technology to build scalable marketing capabilities.
• Exceptional communication, analytical, and business acumen.
• Hands-on proficiency with WordPress for website management, HubSpot (or a comparable marketing automation/CRM platform) for campaign execution and lead management, Shopify or similar eCommerce platforms, and design tools (e.g. Canva, Figma, Adobe Creative Suite)

Preferred

• Experience in eCommerce technology, product customization, manufacturing software, or adjacent B2B commerce markets is preferred.

Benefits

• Competitive benefit package included.