Marketing Director

Responsibilities

• Day-to-Day Departmental & Team Leadership
• Operational Execution: Own the daily execution, project timelines, and campaign deliverables for the marketing department, freeing the VP OF MARKETING to focus on macro growth, high-level revenue strategy, and product innovation.
• Team Management & Mentorship: Direct, mentor, and elevate internal marketing staff establishing quarterly OKRs, clear KPIs, and growth pathways.
• Agency & Contractor Oversight: Manage day-to-day agency deliverables, retainer scopes, and budget allocations for our external digital ad agency, Amazon partner, contract Art Director, and 3D rendering artists.
• Executive Sparring & Partnership: Serve as a strategic sounding board for the VP OF MARKETING, offering constructive pushback, data-backed insights, and fresh ideas to sharpen brand initiatives and go-to-market strategies.
• Multi-Channel Marketing Execution (B2B Trade, D2C & Etailers)
• B2B Trade Marketing: Develop and execute multi-touch demand generation and relationship programs targeting architects, custom builders, interior designers, and commercial dealers.
• D2C E-Commerce & Brand Awareness: Oversee top-of-funnel brand campaigns and bottom-of-funnel conversion programs across digital ads, social platforms, and search engines to drive Direct-to-Consumer revenue.
• Etailer & Amazon Support: Partner with external Amazon agencies and our internal National Accounts lead to optimize product listings, digital storefronts, promotional calendars, and ad spends.
• Sales Enablement: Collaborate closely in-person (T-R) with the Sales team to deliver high-converting sales collateral, trade show activations, sample kits, and dealer education tools.

Requirements

• Experience: 6–8+ years of progressive marketing experience with at least 3+ years in a team management role within physical product, manufacturing, or durable goods sectors.
• Multi-Channel Versatility: Proven success driving growth across both B2B Trade channels and Direct-to-Consumer (D2C) e-commerce.
• Enterprise Email Automation: Hands-on experience building, segmenting, and automating multi-touch email journeys in Salesforce Marketing Cloud or equivalent enterprise platforms (e.g., HubSpot Enterprise, Marketo, Pardot).
• Technology Acumen: High proficiency across Salesforce CRM, WordPress, GA4, Meta Ads Manager, and Google Ads.
• In-Office Collaboration: Ability to work on-site at our Denver headquarters Tuesday through Thursday (T-R) for strategic planning with the VP OF MARKETING and cross-functional alignment with Sales and Operations.
• Leadership Drive: Strong organizational skills, high emotional intelligence, and the confidence to manage up, lead down, and challenge ideas constructively.

Preferred

• The Operational Leader: You love turning high-level executive vision into detailed, executed campaign workflows.
• The Constructive Challenger: You bring data, market research, and alternative viewpoints to discussions with the VP OF MARKETING, ensuring the team always makes the sharpest strategic moves.
• The Bridge Builder: You thrive working side-by-side with Sales reps, CAD designers, and agency partners to keep all growth levers pulling in the same direction.