Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals, focusing on digital marketing, social media marketing, paid advertising campaigns, and content creation.
• Lead the planning, setup, and management of digital campaigns across platforms such as Google Ads, Facebook Advertising, and other paid advertising channels.
• Oversee website management using content management systems like WordPress; ensure website optimization through SEO tools, keyword research, and technical proficiency in HTML, CSS, and JavaScript.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, analyze data trends, and generate actionable insights for continuous optimization.
• Manage social media advertising campaigns and social media management efforts to increase engagement and brand visibility across platforms.
• Coordinate with creative teams to produce high-quality content using Adobe Creative Suite (Photoshop, Illustrator) for graphic design and content creation purposes.
• Implement marketing automation strategies to streamline campaigns, nurture leads through email marketing initiatives, and enhance overall marketing efficiency.
• Conduct performance marketing activities by optimizing conversion rates through A/B testing, landing page improvements, and SEO best practices.
• Lead cross-functional teams in executing digital campaign setup from inception to completion while ensuring adherence to budget and timeline requirements.
• Stay current with industry trends in SEM (Search Engine Marketing), paid search marketing, web analytics, and emerging digital marketing tools to maintain a competitive edge.

Requirements

• Bachelor's (Required)
• Proficiency with SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and other web analytics platforms.
• Strong knowledge of paid advertising campaign management across social media platforms including Facebook Advertising campaigns.
• Expertise in content creation using Adobe Photoshop, Adobe Creative Suite applications, HTML, CSS, JavaScript for website customization and graphic design.
• Experience with WordPress or similar content management systems for website management and updates.
• Skilled in email marketing strategies and marketing automation tools to nurture leads effectively.
• Deep understanding of digital marketing concepts such as conversion optimization, performance marketing, keyword research, SEM strategies, and web analytics reporting.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in campaign setup and execution.
• Technical proficiency in website management including website optimization techniques for SEO and user experience enhancement.
• Excellent analytical skills with the ability to interpret data insights into actionable business strategies.