Marketing Director

Los Angeles, CA (On-site)

$147K/yr – $165K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on leading a forward-looking marketing strategy for URW's U.S. portfolio, translating consumer insights into integrated platforms and guiding annual and seasonal planning with Executive Leadership. It emphasizes performance, executive storytelling, and strong retailer partnerships. Requirements call for 8+ years in relevant marketing, with analytical and leadership capabilities.

Job Description

Responsibilities

  • Define and lead a forward-looking marketing strategy aligned to portfolio growth and performance.
  • Translate consumer insights and retail trends into scalable, integrated marketing platforms.
  • Drive annual and seasonal planning in partnership with Corporate Marketing and Executive Leadership.
  • Strengthen Westfield’s position as a premier destination through experience-led campaigns and innovation.
  • Oversee national and local campaigns, tentpole events, and experiential programs that drive traffic and revenue.
  • Elevate promotional initiatives, including Gift With Purchase programs, into strategic growth platforms.
  • Ensure seamless execution across digital, social, on-property, and retailer channels while maintaining high creative standards.
  • Develop persuasive, executive-level pitch decks and strategic narratives for leadership, retailers, and partners.
  • Serve as a visible brand ambassador, representing the U.S. portfolio in retailer meetings, industry forums, and partnership discussions.
  • Lead external conversations with credibility, strengthening retailer relationships and expanding collaboration opportunities.
Unibail-Rodamco-Westfield logo

Unibail-Rodamco-Westfield

3.4 Glassdoor

Creating sustainable places that Reinvent Being Together.Unibail-Rodamco-Westfield is a creator and operator of unique sustainable places where people and communities connect through extraordinary, meaningful shared experiences.Working across the most dynamic markets in Europe and the US, Unibail-Rodamco-Westfield is committed to the vital role we can play in the regeneration of cities, accelerating their environmental transition to a net-zero future, and in the transformation of retail.Our destinations attract over 900 million visitors a year and, leveraging the global strength of our Westfield brand, offer a dynamic physical and digital platform for retailers and brands to reach consumers.For more about how we are creating sustainable places that Reinvent Being Together, visit our corporate website 👉 www.urw.comAt Unibail-Rodamco-Westfield, we create more, achieve more and date more, together. We we welcome the passionate, the strong-willed, the enthusiasts, the fresh thinkers. Here, ambition meets expectation and excitement meets commitment. We are already 2,600 talented professionals passionate about the impact we are making, and the value being delivered.URW is an equal opportunity employer committed to inclusion and diversity. Want to join us, discover how's life at URW 👉 www.urw.com/en/join-usFollow us on Instagram 👉 @urw_group

Founded in 2018
Paris, Île-de-France, FRA
4.2K employees (454 in marketing)
50% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
71.2K
Traffic Source Mix
Search
40.6%
Direct
43.4%
Referral
10.8%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
307 (7% of company)
Median Career Experience
13 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.3B
Last Raise
$875.4M
Post IPO Debt, 12 months ago

Funding History

  • Mar 2025
    Post IPO Debt • $875.4M
  • Sep 2024
    Post IPO Debt • $1.4B
  • Nov 2018
    Post IPO Debt • $114K

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