Responsibilities

• Build and lead a unified multi-channel marketing engine across paid, organic, email, social, and affiliate channels
• Own marketing strategy and execution for key launches, including campaign architecture, sequencing, and revenue targets
• Lead funnel strategy and conversion optimization across all offers and customer journeys
• Direct affiliate marketing strategy, partner performance, and ongoing channel growth
• Develop scalable systems, workflows, and reporting processes to improve efficiency and output
• Manage, mentor, and grow the marketing team while identifying future hiring needs
• Partner with executive leadership on budget allocation, priorities, and growth strategy
• Diagnose performance issues quickly and implement solutions tied to measurable outcomes
• Build AI-first workflows and leverage automation to maximize team productivity
• Ensure all channels operate with clear direction, alignment, and accountability

Requirements

• Proven experience leading marketing functions in high-growth digital businesses
• Experience building unified acquisition systems across paid, organic, email, and social channels
• Strong understanding of funnel strategy, conversion optimization, and campaign performance metrics
• Demonstrated success owning revenue targets and launch-based marketing initiatives
• Experience managing affiliate or partnership acquisition channels
• Strong leadership skills with experience building and managing high-performing teams
• Ability to operate strategically while remaining hands-on when needed
• Strong communication skills with executive presence and decision-making confidence
• Experience leveraging AI tools and automation within marketing workflows
• Comfortable operating in fast-paced, founder-led environments with high accountability

Preferred

• Experience in education, coaching, info-product, or creator-led businesses
• Familiarity with EOS or similar operating systems
• Experience managing seven-figure launches or high-volume enrollment campaigns
• Experience in remote-first organizations