Director, OPX Global Marketing
Westinghouse Electric Company, LLC
Cranberry Township, PA (Remote)
$162K/yr - $203K/yrIn-houseDirector/executive10+ years exp.
12 hrs ago
Marketing Director
Chicago, IL (On-site)
$85K/yr – $115K/yrSenior Level7+ years expFull time
Posted 3 months ago
Job Summary
Own brand stewardship and cross‑channel storytelling that connects audience insights to consistent messaging and on‑brand sales enablement.
- Brand governance: Set and enforce brand usage, tone, and messaging across teams and external materials.
- Content and collateral: Oversee marketing materials, sales tools, and communications that power outreach and partnerships.
- Insights to action: Translate audience research and media results into stronger positioning and messaging.
Job Description
Responsibilities
- Lead cross-functional alignment to ensure consistent, high-quality application of Trooh’s brand, positioning, and value proposition across all teams.
- Serve as the internal authority on brand usage, messaging, and tone, and ensuring all externally‑facing materials align with brand guidelines and sales strategy.
- Oversee marketing materials, sales tools, and communications that support outreach, pitching, and partnerships.
- Equip Sales and Campus Partnerships teams with clear, effective, on‑brand collateral and own quality control for all deliverables leaving the organization.
- Review audience research, campaign measurement, and media performance results to identify insights that strengthen messaging and improve positioning.
- Oversee relationships with research and measurement partners, working closely with senior leadership to ensure insights support Trooh’s strategy.
- Oversee the strategy, standards, and workflow for filler content displayed across Trooh’s campus screen network.
- Manage a mix of internally created content and curated third‑party content, including securing and maintaining content partnerships.
- Oversee Trooh’s brand presence across social platforms and industry events, conferences, and sponsorships ensuring a consistent and professional brand presence.
Trooh
The most effective way to reach Gen Z in the real world!Connecting with millions of Gen Z consumers at the intersection of the digital and physical worlds. Engage 18-24s as they make unforgettable memories and important first-time purchase decisions, building connections for a lifetime. We are the only campus media network in the U.S.
Salaries
Posted range
$85K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
9 (14% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
62.9%
Direct
20.7%
Referral
5%
Social
10.2%
Paid
1.1%
Headcount Trend
Current headcount: ~65
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
