Marketing Director

New Rochelle, NY (On-site)

$110K/yr – $150K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Drive comprehensive, story-led marketing for Tri-Vin’s wine and spirits portfolio, owning brand strategy, annual planning, cross-functional activation, and distributor collaboration to accelerate distribution and consumer engagement.

  • Own brand positioning, messaging, and visual consistency across channels to build recognition and demand.
  • Lead multi-channel campaigns, seasonal programs, events, and activations from concept through execution, aligning with sales priorities.
  • Collaborate with suppliers, distributors, and internal teams to deliver integrated marketing programs that grow distribution, on-premise and off-premise presence, and ROI.

Job Description

Responsibilities

  • Develop and execute comprehensive marketing strategies across Tri-Vin’s portfolio of wine and spirits brands
  • Lead annual marketing planning, budgeting, and campaign development
  • Align marketing initiatives with company growth objectives and sales priorities
  • Oversee brand positioning, messaging, and visual consistency across all marketing channels
  • Identify opportunities to increase market visibility, consumer engagement, and brand awareness
  • Create and implement marketing programs that support both on-premise and off-premise channels
  • Oversee seasonal campaigns, promotional initiatives, events, and activations
  • Collaborate with suppliers and distributor partners to execute impactful marketing initiatives
  • Manage the development of POS materials, presentations, digital assets, and sales support tools
  • Drive innovative ideas that support distribution growth and customer engagement

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred
  • 8+ years of marketing experience, preferably within beverage alcohol, CPG, or related industries
  • Strong understanding of wine and spirits distribution, supplier relationships, and market activation
  • Experience leading integrated marketing campaigns from concept through execution
  • Proven leadership and team management experience
  • Strong project management and organizational skills
  • Proficiency with Microsoft 365 and marketing platforms
  • Excellent communication, presentation, and interpersonal skills
  • Ability to manage multiple priorities in a fast-paced environment

Benefits

  • Medical, dental, and vision insurance
  • 401(k) retirement savings plan with company match
  • Paid time off and company holidays
  • Disability and life insurance coverage
  • Flexible spending accounts
  • Meaningful opportunities for professional development and continued learning within the wine and spirits industry

Salaries

Posted range

$110K/yr – $150K/yr

Taken straight from the job posting.

See all Tri-Vin Imports Inc. salaries

Marketing Director

Tri-Vin Imports Inc. · New Rochelle, NY · On-site