Responsibilities

• Develop and execute Toro’s multi-channel marketing strategy across digital, content, events, brand, and product marketing.
• Plan and manage demand-generation campaigns to support pipeline growth for the revenue organization.
• Collaborate with sales and product teams to create compelling collateral, messaging, and storytelling that communicates Toro’s value clearly and consistently.
• Drive content creation including case studies, blog articles, website content, and social media.
• Manage partnerships with external agencies and vendors to support execution of marketing initiatives.
• Track and analyze performance metrics to ensure marketing efforts are optimized for growth and aligned to business goals.
• Support planning and execution of industry events, conferences, and customer initiatives.
• Maintain brand standards and ensure consistency across all communication channels.

Requirements

• 4+ years of experience in marketing, preferably in B2B SaaS, logistics, supply chain, or a high-growth startup environment.
• Strong understanding of digital marketing channels, demand generation, and brand strategy.
• Exceptional written and verbal communication skills; able to translate complex concepts into clear, compelling messaging.
• Creative and strategic thinker with the ability to anticipate market needs and deliver effective campaigns.
• Highly organized, with the ability to manage multiple deadlines and shifting priorities.
• Strong analytical mindset; comfortable using data to inform strategy and measure success.
• High emotional intelligence and collaboration skills; able to build trust and alignment across teams.
• Positive, resourceful, and solutions-oriented attitude.

Benefits

• Comprehensive medical, dental, and vision coverage
• Unlimited PTO
• 401(k) policy managed by Empower
• FFC Gym Membership ($150+/month value)