Responsibilities

• Lead development and implementation of online and offline marketing strategy for CA and TX training programs.
• Develop and maintain email, social, PPC, and SMS campaigns for new and existing markets to increase website traffic, leads, and enrollments.
• Lead marketing team to achieve strategic goals, hit deadlines, and deliver measurable results.
• Onboard new partners for website and marketing campaigns and serve as the primary contact for their marketing needs.
• Work closely with third-party website developers to maintain the company website and continuously improve UI/UX.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
• Maintain weekly marketing reports to track and evaluate KPIs, monitor marketing budget, and track paid media ROAS.
• Maintain marketing calendars and identify short- and long-term scheduling and resource needs for upcoming campaigns and events.
• Manage and enhance online presence and reputation across social media platforms and review websites such as GMB and Yelp.
• Maintain awareness of industry trends and best practices and use insights to develop and implement marketing plans across the business and competitive landscape.
• Perform other responsibilities and projects as directed by the Chief Operating Officer.
• Oversee the design, production, and distribution of print advertising and company merchandise.

Requirements

• Bachelor's degree in marketing, business, advertising, or a related field required.
• 7+ years of marketing experience required.
• 3+ years of marketing experience in a director role required.
• Ability to manage and grow direct reports.
• Experience with Google Ads and Meta Ads platforms and performance marketing best practices.
• Demonstrated experience developing and implementing successful marketing plans.
• Strong attention to detail, creative thinking, and problem-solving skills.
• Strong quantitative skills and comfortable working with spreadsheets (Excel, Google Sheets).
• Additionally, the candidate must be able to travel onsite to the San Antonio, TX, office or Fairfield, CA, as needed.
• Excellent verbal and written communication skills - copywriting experience required.
• Self-motivated and works well with limited direction.
• Organized with the ability to follow up on and manage details.

Preferred

• Experience with CRM tools (esp. Zoho) & analytics systems such as Google Analytics preferred.
• Experience with A/B testing and SEO is a plus.
• Email marketing expertise (familiarity with MailChimp a plus).
• Experience in the healthcare or education industry preferred.

Benefits

• We offer generous pay and health benefits that we are proud of. Our health benefits include medical, dental, vision, and complementary life insurance plans.
• We offer discretionary bonuses, raises, and promotions based on company and personal performance. We are known for rewarding our employees and sharing our successes with the team.
• We value work-life balance and self-care. Our work schedule is based on a 34-hour workweek, giving our employees more time to attend to personal needs. This position can be worked remotely; however, applicants must be able to travel on-site to the San Antonio, TX, or Fairfield, CA office at least 2 days per week.