Marketing Director

Winchester, MA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 1 day ago

Job Summary

You will own community outreach, lead generation, and marketing initiatives to grow occupancy through partnerships with facilities, professionals, and referral sources.

  • Build and nurture relationships with nursing homes, physicians, and community organizations
  • Lead public relations, education programs, and referral-source satisfaction efforts
  • Develop and execute marketing plans and community education events

Job Description

Responsibilities

  • To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. Job duties include:
  • Assist and oversee internal lead management system
  • Develop and conduct public relation activities
  • Assist with and present public educational outreach programs
  • Monitor referral source satisfaction and outcomes. Communicate market conditions and opportunities to facility and management staff.
  • Assist with media campaign management.
  • Become the Resource for those needing our services.
  • Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
  • Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
  • Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.

Requirements

  • Direct sales experience with demonstrated results.
  • Experience in a retirement, nursing home, or assisted living industry preferred.
  • Organized team player with the ability to multi-task in a team environment.
  • Proven skills to work independently. Be self-motivated and goal-directed.
  • Excellent interpersonal skills.
  • Excellent written communication skills.
  • Excellent listening skills with ability to match resource to need.
  • Must be capable of maintaining regular, reliable attendance.
  • Computer literacy.
  • Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public.

Benefits

  • Earn up to 1% wage increase every quarter
  • 401K Retirement Plan with Safe Harbor matching contribution
  • Length of Service Bonus Program of up to $5,000
  • Employee Referral Bonus of up to $1,000
  • Access to earned wages prior to payday
  • Generous PTO Plan
  • Career Development
  • An employee engaged scheduling system
  • Affordable Medical, Dental, Vision, Supplemental Benefits
  • Sinceri Senior Living Discount Marketplace
Sinceri Senior Living logo

Sinceri Senior Living

With services including independent living, assisted living, and even specialized memory care, our community care teams manage all levels of care, allowing our residents to age in place. Our approach of honoring aging provides our resident families with peace of mind and instills confidence in trusting us with their loved ones’ care.

Founded in 1986
Vancouver, Washington, USA
494 employees

Traffic Signals

Monthly Visitors
106.4K
Monthly Google Ads Budget
$195K
Traffic Source Mix
Search
57.2%
Direct
34%
Referral
6.3%
Social
0.8%
Paid
1.6%

Headcount Trend

Current headcount: ~494

Recent News

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Marketing Director

Sinceri Senior Living · Winchester, MA · Unknown