Marketing Director

Concord, NC (Unknown)

$110K/yr – $115K/yrDirector/Executive8+ years exp

Posted 1 day ago

Job Summary

Own the full marketing GTM strategy and execution, from budget and multi-channel planning to campaign activation and team development.

Lead go-to-market planning and oversee execution
Mentor marketing team and collaborate across sales, product, and distributors

Job Description

Responsibilities

Lead go-to-market planning from developing strategy to overseeing execution
Help develop annual budget and departmental strategy across multi-channel B2B platforms
Proactively identify additional tools to support all levels of the sales channel
Initiate campaigns to drive engagement with specified products and emerging markets
Monitor competitive landscape and market trends to inform strategy
Set creative direction and review key deliverables for strategic alignment
Develop trade show strategy, presence and product storytelling
Lead evolution of established programs for distributor merchandising and sales swag
Mentor and develop marketing team members, with an opportunity to lead direct reports
Collaborate with all teams including sales, product, distributors and end user

Requirements

Bachelor's degree in marketing or related discipline required
8+ years of relevant work experience with minimum 2 years in leadership position
Proven experience managing budgets, defining trade show presence and building effective go-to-market strategies
Experience marketing manufactured products through distribution channels
Background in construction, safety, industrial or technical B2B products preferred
Proactive, leadership mindset; able to find solutions and make decisions
Track record of driving growth through established KPIs and data analytics
Demonstrated ability to lead strategic direction of marketing collateral
Comfortable learning and utilizing a range of software and technology
Portfolio required with relevant project examples showcasing product launch

Benefits

Competitive Salary with comprehensive benefits that includes healthcare, 401k matching, vacation, company paid holidays, annual bonus plan based on company performance
Meaningful autonomy and empowerment in a positive environment that supports development and recognizes achievement.

Safewaze

4.1 Glassdoor

Since 1994, Safewaze has been on a mission to save lives and livelihoods. As fall protection’s most responsive partner, we provide quick and flexible solutions for fall arrest, rescue and confined space needs. With a 100,000 square foot facility in North Carolina and a growing, passionate team, we relentlessly pursue excellence to ensure workers are trained and protected by the best in modern fall protection. From anchors and harnesses to lifelines and lanyards, we deliver exactly what you need, exactly when you need it.

Founded in 1994

Concord, North Carolina, USA

82 employees (8 in marketing)

safewaze.com

1% recommend to a friend

1% CEO approval