Marketing Director

USA (Remote)

$80K/yr – $100K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the end-to-end growth roadmap for a risk/verification SaaS serving STR hosts, with an AI-first content engine and AEO/GEO readiness, plus rapid testing and measurable pipeline.

  • Own strategy and roadmap aligned to aggressive growth targets.
  • Build a multi-channel content engine and AI-driven optimization to improve awareness and activation.
  • Partner with sales, CS, and partners to scale campaigns and co-marketing; grow the function with a team or agencies.

Job Description

  • Develop and own the marketing strategy and roadmap aligned to aggressive growth targets
  • Establish clear positioning and messaging for STR hosts, property managers, and partners
  • Design and execute multi-channel campaigns (LinkedIn, email, SEO, AEO/GEO, partner channels, webinars) with a bias toward fast testing and iteration
  • Build and maintain a content engine structured for both traditional SEO and AI search visibility (AEO/GEO)
  • Use AI tools extensively for content creation, research, analysis, and workflow automation — treating AI as core infrastructure, not a side experiment
  • Own marketing analytics: define KPIs, instrument the funnel, and run experiments to improve awareness, activation, and retention
  • Partner with sales and customer success on collateral, outbound plays, and partner co-marketing
  • As the role matures, manage and grow a team of specialists and/or agency partners to scale what's working
Safeguest logo

Safeguest

Most hosts learn about their guests the moment they check in. By then, it is already too late.Safeguest was built on a different premise: know who is arriving before they arrive. The Arrival Briefing is a per-booking risk assessment — run for every reservation, free to hosts — that gives property managers the thing the platforms have never offered: useful information, in advance.Co-founded by Richie Robertson, who also runs Tempstay, a 150-unit short-term rental operation in the UK, Safeguest was designed for his own portfolio before anyone else's. It launched in Q4 2025 and now protects 7,256 properties across the USA, Australia, and beyond. Dubai incorporated. Quietly global.Because Safeguest measures risk properly, it can stand behind its product with confidence. If guests pay a non-refundable damage fee; Safeguest accepts liability. The position is only tenable because the screening works. That sequence matters.The rest of the industry has found a more comfortable arrangement. Collect the fee. Don't accept the liability. When damage occurs, the host loses money, time, and goodwill. The platform has already collected its fees. It will not be losing sleep.Car insurance prices on the driver. Home insurance prices on the property. Damage protection for short-term rentals charges everyone the same — the retired couple and the stag party, the quiet midweek booking and the one that ends with a call to a specialist cleaning company.There is a reason for that. It just isn't the risk.Free for hosts.

Dubai, Dubai, ARE
6 employees

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Roles Posted (Last 30 Days)
1