VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
11 hrs ago
Marketing Director, Reynolds Wrap & Bakeware
Lake Forest, IL
$159K/yr – $236K/yrDirector/Executive10+ years exp
Posted 4 weeks ago
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Job Summary
Own the Reynolds Wrap and Bakeware growth agenda by shaping portfolio strategy, brand equity, and multi-channel activation that connect consumer insights to launches and long term profitability.
- Portfolio leadership: define long term vision, pricing, packaging, and distribution to drive sustainable volume and share.
- Integrated marketing ownership: run advertising, digital, shopper, PR, promotions, and partnerships with cross-functional partners from insight to launch.
- Executive-facing stewardship: balance short term results with portfolio growth while guiding investments and team leadership across Marketing, Sales, Finance, and R&D.
Job Description
- The Marketing Director, Reynolds Wrap & Bakeware is responsible for leading the long-term growth strategy for one of Reynolds Consumer Products' largest and most recognizable cooking and baking portfolios. This role provides strategic leadership across brand management, consumer insights, commercialization, base innovation and portfolio management for Reynolds Wrap & Reynolds Bakeware.
- The position develops integrated brand strategies that strengthen market leadership, accelerate profitable volume growth, and deliver meaningful consumer experiences. Working across Marketing, Sales, Consumer Insights, R&D, Supply Chain, Finance, Operations, Regulatory, and external partners, the Marketing Director ensures successful execution from insight generation through commercial launch while balancing short-term business objectives with long-term portfolio growth.
- This leader is responsible for portfolio strategy, brand equity, marketing investment, pricing strategy, promotional effectiveness, consumer research, licensing opportunities, sustainability initiatives, and people leadership while serving as a strategic advisor to executive leadership.
- Develop and execute the long-term strategic vision for the Reynolds Wrap and Reynolds Bakeware portfolio.
- Build annual and multi-year brand plans that deliver sustainable growth in volume, revenue, profitability, market share, household penetration, and brand equity.
- Identify market opportunities through consumer insights, competitive intelligence, and emerging category trends.
- Lead portfolio optimization decisions across products, packaging, pricing, positioning, and distribution channels.
- Develop consumer learning agendas that uncover unmet consumer needs.
- Partner with Consumer Insights to guide qualitative and quantitative research initiatives.
- Translate research findings into actionable business strategies and innovation opportunities.
- Bachelor's degree in Marketing, Business, or a related discipline or equivalent combination of education and relevant experience.
- 10+ years’ combined experience in sales and marketing
- 5+ years prior team management experience combined with a proven track record of developing, coaching and mentoring teams.
- Progressive experience leading consumer packaged goods (CPG) marketing strategies.
- Experience leading brand management, innovation, commercialization, and consumer insights.
- Experience managing business performance, financial planning, budgets, and P&L accountability.
- Experience developing integrated marketing strategies across multiple channels.
- Experience leading cross-functional teams in highly collaborative environments.
- Strong business, analytical, financial, and strategic planning capabilities.
- Excellent executive communication, presentation, and influence skills.
- MBA or advanced business degree.
- Experience within household products, food packaging, disposable consumer products, or related CPG industries.
- Experience with SAP.
- Experience with sustainability initiatives and environmentally responsible product development.
- Knowledge of food-contact regulations.
- Experience in managing licensing partnerships.
- Retail and foodservice channel expertise.
Reynolds Consumer Products
Reynolds Consumer Products, headquartered in Lake Forest, Illinois, provides quality household essentials and world-class brands. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information on our company and brands, go to http://www.ReynoldsConsumerProducts.com, http://www.Hefty.com, and http://www.ReynoldsKitchens.com.
Founded in 2011
Lake Forest, Illinois, USA
2.6K employees (154 in marketing)
