Responsibilities

• Owns LATAM portfolio strategy, adapting global brand positioning to regional consumer insights
• Leads long-range planning (LRP) and annual operating plans (AOP) for all brands
• Defines strategic growth drivers and resource allocation across the portfolio
• Oversees creative development process for all Latam creative and communication and ensures alignment with brand strategy across all marketing mix elements (ATL and BTL)
• Has a dotted line accountability to CMO and is member of the MLT
• Oversees the prioritization of regional BME across all marketing touchpoints in collaboration with the Sales teams
• Ensures regional teams development and execution of country-specific brand activation, media and digital programs, ensuring alignment with brand strategy
• Leads, mentors, and develops a team of Brand Marketers along with Sr. Regional Marketing Managers and their direct reports
• Builds a high-performing team culture focused on accountability, innovation, and collaboration
• Influences internal stakeholders (Sales VP, Regional GMs, Brand VPs) and external partners (distributors, retailers)

Requirements

• At least 10+ years experience in CPG brand marketing, preferably with premium or beverage brands
• Bachelor\'s degree or master\'s degree preferred
• Highly developed interpersonal and influencing capabilities

Preferred

• Experience in LATAM markets
• Experience with premium or beverage brands
• Leadership, team-building, and people-management experience

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!