Marketing Director

Highland Park, IL (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Razny Jewelers’ marketing strategy and brand leadership as Director of Marketing, owning multi-channel programs and measurable growth.

  • Own multi-channel marketing strategy and calendar across brand pillars and partners.
  • Must-have: 10+ years in retail/luxury marketing with leadership experience.
  • Standout: Executive cross-functional collaboration with budget ownership across media, production, and events.

Job Description

Responsibilities

  • Translate Razny’s brand heritage and values into culturally relevant, emotionally resonant storytelling across campaigns and audiences.
  • Develop and execute brand positioning and messaging frameworks that define how Razny communicates across internal and external audiences.
  • Synthesize brand, audience, and competitive insights to develop strategic roadmaps that build enduring brand equity and deliver measurable business value.
  • Provide strategic oversight from concept and planning through execution, measurement, and optimization across all earned, owned, and paid marketing channels, including social media, email, website, content, digital and traditional media, ecommerce, SEO and GEO, and events.
  • Oversee the internal creative process across all brand touchpoints, ensuring the look and feel align with brand guidelines.
  • Implement CRM, marketing automation, and analytics to drive targeted engagement.
  • Cultivate relationships with industry and brand partners and thought leaders to stay up to date with consumer and trends.
  • Edit content across platforms.
  • Liaise with the creative team to manage pre-production, on-site production and post-production for photoshoots, video shoots and magazine graphics and content, ensuring projects are on time, on budget, and aligned with brand standards.
  • Act as a player-coach, developing and inspiring the team, setting clear expectations, high standards, and a culture of accountability, collaboration, learning, and continuous improvement.

Requirements

  • 10+ years of experience in retail or consumer marketing, or at an agency leading integrated campaigns for luxury or jewelry brands.
  • Proven ability to lead multidisciplinary teams and align internal and external stakeholders, including agencies, partners, and senior leadership.
  • Strong strategic thinking and market insight with the ability to translate brand, customer and competitive insights into effective marketing initiatives.
  • Experience leveraging data, analytics and financial metrics to connect marketing performance to pipeline, revenue and sales growth.
  • Executive presence with excellent verbal and written communication skills.
  • Demonstrated ability to coach and develop teams, inspire collaboration and drive results in fast-paced, high-expectation environments.
  • Highly organized with strong project management skills, attention to detail and accountability for meeting deadlines and delivering outcomes.
  • Self-starter comfortable operating in ambiguity, identifying opportunities and solving complex problems.
  • Strong business acumen within retail, luxury or jewelry environments.
  • Creative, resourceful and resilient leader who brings ideas to life and learns quickly from challenges.
  • Willingness to work evenings or weekends and travel between Razny locations in Addison, Chicago and Hinsdale.
Razny Jewelers logo

Razny Jewelers

For over 70 years, Razny Jewelers has been Chicagoland's favorite family owned & operated jeweler. In addition to custom creations, we offer the world's top names in timepieces and fine jewelry, including Rolex, Patek Philippe, Breitling, Cartier, Tudor, Tag Heuer, Tissot, Messika, Lagos, and Etho Maria. “When it’s your name on the door, it’s more than a business. It’s your legacy,” acknowledges Ingrid Razny. “Customers from all over the Chicago area and beyond come to shop at Razny Jewelers. Clients who relocate still count on us to handle their jewelry and timepiece needs ... They trust us to help them commemorate milestones and celebrate precious moments.” We also specialize in custom engagement ring and wedding band design services. Thinking of popping the questions? We are delighted to unveil our exclusive bridal collection, inspired by the couples who have made us a part of their happily ever after for over three generations — Forever by Razny. Available now at all four locations, it reflects perfectly love's individuality.If you would like to live your passion as a member of the Razny Jewelers team of specialists, please see the career opportunities we offer.

Founded in 1951
Addison, Illinois, USA
75 employees (12 in marketing)

Traffic Signals

Monthly Visitors
87.2K
Monthly Google Ads Budget
$27.1K
Traffic Source Mix
Search
32%
Direct
46.2%
Referral
4.9%
Social
14.5%
Paid
2.2%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
6 (8% of company)