Responsibilities

• Strategic Focus: Defines and directs divisional marketing strategies that align with firmwide goals, guiding priorities across markets, services, and client sectors, ensuing marketing drives both short-term and long-term brand equity. They identify emerging opportunities and work with leadership to shape campaigns, visibility efforts, and pursuit strategies that position the division for sustained growth. This role translates business and market data into actionable plans, ensuring marketing resources and talent are optimized for impact and scalability.
• In collaboration with the CMO and other marketing leaders, define and lead marketing transformation initiatives that improve scalability and efficiency through enhanced systems, processes, and tools, ensuring the marketing function evolves alongside the firm’s business goals - while keeping their teams accountable to best practices.
• Influence and Integration: Operating at the intersection of marketing, business development, and operations, the Marketing Director ensures divisional goals are fully integrated into firmwide marketing and communication strategies. They collaborate with other divisional marketing leaders to ensure consistent messaging and brand alignment across markets while leveraging shared tools, systems, and talent. Through influence and partnership, the Marketing Director strengthens collaboration across geographically distributed teams, fostering shared accountability for growth outcomes across divisions.
• Decision Making: Authority to set divisional marketing priorities and to shape the balance of marketing investment between visibility initiatives, pursuit strategy, and client engagement. They use data, metrics, and business insights to guide decision-making and evaluate the effectiveness of marketing initiatives. Balancing strategic foresight with operational realities, they advise divisional leadership on where to invest marketing to maximize marketing ROI.
• Team Leadership: Provides leadership to regional and senior regional marketing managers supporting the division, offering mentorship, performance feedback, and strategic guidance. While teams remain geographically based, this role fosters alignment, accountability, and shared goals across the national network. The Director develops leadership capability within marketing management ranks, builds strong partnerships with business development, and models collaboration across divisions.
• Market Intelligence: Monitors industry and client trends impacting the division’s markets, translating insights into strategic recommendations and proactive positioning. They guide research efforts to inform business planning and identify opportunities for diversification, partnerships, or new service offerings. Through thought leadership and visibility strategies, the Director ensures the division’s expertise is clearly articulated and recognized in priority markets through collaboration with the Director of Communications.
• Reporting and Metrics: Defines performance metrics for marketing impact within the division, including pursuit success rates, campaign outcomes, and brand awareness measures. The Marketing Director monitors marketing effectiveness and works closely with firm leadership to report results, evaluate performance, and adjust strategy as needed. Data and outcomes are used to support continuous improvement, informed investment, and long-term business planning.
• Brand: Serves as a strategic steward of the firm’s brand equity, ensuring our market position and narrative are consistently communicated across all pursuits, campaigns, and client touchpoints. Shapes messaging frameworks that articulate our differentiation in the marketplace and align proposal, marketing, and communications strategies with the firm’s long-term brand vision.
• - Lead development and implementation of the division’s national marketing strategy, ensuring alignment with firmwide goals and revenue targets by supporting the annual planning cycle.
• - Partner with divisional leadership to translate strategic business objectives into actionable marketing plans, campaigns, and pursuit priorities.

Requirements

• Experience partnering with project management, advisory, and/or Telecom/Utility engineering teams, with a strong understanding of distinct service models, client types, and procurement approaches, including programmatic, client-embedded, and infrastructure-driven work—and the ability to translate complex expertise into clear, compelling marketing and growth strategies.
• Demonstrated ability to support multiple business models simultaneously, balancing relationship-driven advisory services with technically specialized, fast-paced delivery environments.
• 15+ years of A/E/C marketing leadership experience, engineering preferred, including experience developing national or divisional strategies and managing distributed teams.
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• - CPSM certification strongly preferred.
• Proven ability to lead through influence and drive measurable results at scale.
• Expert-level understanding of AEC advisory and infrastructure markets, including project management, program management, Telecom, and Utility design services.
• Demonstrates the ability to navigate differing business models, client expectations, delivery timelines, and procurement approaches—ensuring marketing strategies support both long-term client relationships and fast-moving, technically driven growth opportunities.
• Demonstrated ability to translate across highly technical, advisory, and operational teams—aligning diverse priorities into cohesive marketing strategies that drive clarity, focus, and results.
• Exceptional strategic thinking with the ability to align marketing initiatives to divisional and firmwide business goals.

Preferred

• CPSM certification strongly preferred.

Benefits

• This dedication begins with supporting a work life balance through a generous compensation package that includes: company paid medical, dental, and vision coverage; paid pregnancy disability leave; short- and long-term disability insurance; life insurance; a company-matched 401(k)/Roth; paid time off that includes parental and military leave; employee referral and professional license bonuses and a straight time policy that compensates exempt employees for billable hours worked in excess of 40 billable hours within a work week.
• We have also created an internal culture that provides the resources and technology needed to encourage personal and professional growth opportunities through reimbursement for education; a free in-house resource for hundreds of educational and self-enrichment courses; mentorship program; wellness program; Women’s Organization and ongoing philanthropic opportunities.