Marketing Director at Pioneer Millworks | New York, USA | $100K/yr – $130K/yr

Marketing Director

New York, USA (On-site)

$100K/yr – $130K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Job Summary

Owns the development and execution of strategic growth initiatives, go-to-market plans, demand generation, and integrated marketing operations across New Energy Works, collaborating with leadership to align investments with business priorities.

Lead GTM and growth strategies across multiple markets and geographies
Build lifecycle marketing programs and demand generation
Align marketing investments with leadership priorities and sales goals

Job Description

Responsibilities

Partner with leadership to develop and execute strategic growth initiatives and long-term business plans.
Develop and maintain comprehensive go-to-market strategies across New Energy Works businesses, services, markets, and geographies.
Define audience segmentation strategies by customer type, project type, market sector, geography, and stage of the buying journey.
Establish clear market positioning and messaging frameworks for: Residential timber frame homes and structures; Commercial timber frame and mass timber projects; High performance enclosure systems; Design services; Construction services; Fine woodworking.
Identify opportunities for market expansion and partnership development.
Collaborate closely with leadership, sales, operations, marketing, and design teams to align marketing investments with strategic business priorities.
Monitor industry trends, competitive landscapes, customer behavior, and emerging market opportunities throughout North America.
Develop integrated demand generation strategies that create qualified leads and project opportunities.
Design customer acquisition and nurture programs that support long-consideration, relationship-driven sales cycles.
Establish marketing and sales processes for lead qualification, handoff, follow-up, and opportunity tracking.

Requirements

Bachelor's degree in Marketing, Business, Communications, Public Relations, or related field; advanced degree preferred.
Minimum of 5-10 years of progressive marketing experience.
Demonstrated success developing growth strategies, go-to-market plans, demand generation programs, and measurable business results.
Experience leading marketing strategy within construction, architecture, design-build, luxury residential, building products, manufacturing, or related industries strongly preferred.
Experience managing CRM systems, marketing automation platforms, digital marketing ecosystems, and performance measurement frameworks.
Experience participating in executive leadership and strategic planning initiatives.
Proficiency with HubSpot, Google Analytics GA4, CRM systems, marketing automation tools, project management software, and business intelligence platforms.
Ability to balance strategic leadership with operational execution in an entrepreneurial, mission-driven environment.
Commitment to craftsmanship, sustainability, innovation, and organizational excellence.
Strong analytical, organizational, and decision-making abilities.

Preferred

Experience leading marketing strategy within construction, architecture, design-build, luxury residential, building products, manufacturing, or related industries (strongly preferred).

Benefits

70% company-paid medical, a matching 401k plan, paid holidays and PTO, dental, and vision.

Pioneer Millworks

4.2 Glassdoor

The storied-character of reclaimed wood, the sleekness of sustainably harvested fresh-sawn, or an environmentally-conscious engineered variety—we have over 80 options to fit your project’s palette. With over 30 years of experience crafting flooring, paneling, siding, and custom woodworking from our mills in New York & Oregon, our goal is to get you quality reclaimed and sustainable wood products with the shortest lead times in the industry. Truly custom or one of our standard products—call us and let’s get started creating your vision.We do well when we do good: Based on a simple belief that people, planet, and profit work together to ensure a better future, Pioneer Millworks operates on the triple bottom line. We strive to keep our carbon footprint small; our roofs house 100kW solar arrays and our wood scraps keep us warm. One percent of our reclaimed teak sales are donated to conservation causes on the island of Borneo. Our American Prairie sales support domestic barn and historic preservation. Our products are FSC-certified, LEED point eligible, and in many cases diverted from landfills. Your purchases are what make this crazy ride possible, thank you!

Founded in 1989

Farmington, New York, USA

60 employees (9 in marketing)

www.pioneermillworks.com

1% recommend to a friend

1% CEO approval