Responsibilities

• Develop and own the overall marketing strategy for both our clients and Pillar Brands — planning multi-channel strategies that align with business goals and audience needs.
• Oversee campaign execution and ensure strategic integrity from planning through delivery by setting strategic direction, KPIs, and performance goals for all significant campaigns.
• Lead long-term planning, annual marketing calendars, and cross-channel campaign frameworks.
• Identify revenue growth opportunities within existing client relationships and contribute strategic input to expansion efforts.
• Collaborates with operations to develop pricing estimates for client proposals and growth initiatives.
• Work with leadership to ensure marketing strategy drives awareness, revenue, and impact.
• Owner of insight systems and able to review and analyze performance data across efforts — social, email, web, paid media, etc.
• Generate clear insights and actionable growth plans based on data trends and performance outcomes.
• Optimize solutions in real time; pivot when needed based on performance and new evidence.
• Oversee reputation management efforts and audience engagement across digital platforms, including monitoring sentiment and guiding response strategy when needed.
• Lead digital channel strategy — SEM, SEO, social, email, content, and conversion pathways.
• Collaborate with the Operations Manager to ensure seamless campaign execution.
• Serve as a strategic partner to clients on high-impact initiatives, guiding marketing direction and growth decisions.
• Present confidently to clients and agency leadership.
• Lead, mentor, and develop the marketing team — especially the Marketing Strategist.
• Communicate and operationalize strategy through clear briefs, expectations, and execution standards.
• Provide clear strategic direction and intervene decisively when course correction is required.
• Create positive and energetic presence within team culture
• Foster a culture of feedback, accountability, problem solving, and servant leadership.
• Collaborate internally (operations, creative, client services) to ensure alignment from concept to launch.