Marketing Director

Boston, MA (On-site)

$140K/yr – $180K/yrDirector/ExecutiveFull time

Posted 13 days ago

Job Summary

Own and steer the organization\'s strategic marketing program, balancing budget, branding, and market intelligence to drive proposals, client engagement, and growth.

  • Lead development of marketing strategy, content for RFPs, and proposal processes.
  • Oversee marketing metrics, budget, resources, and staff to build a market-focused culture.
  • Collaborate with leadership on market strategy, communications, and brand alignment.

Job Description

Responsibilities

  • Collaborates with key leadership to create a responsive, innovative and competitive strategic marketing program.
  • Oversight of the marketing budget, resources and staff with an emphasis on developing a marketing culture that supports our business promotion, sales value and effective networking.
  • Works closely with leadership to determine market strategy on proposals and presentations; be hands-on in planning and writing bids while having a strategic role in the interview preparation.
  • Directs the strategy and development of content tailored to RFPs, overseeing the project pursuit process and schedule to ensure the team is meeting pursuit deadlines.
  • Maintains and provides support to staff on marketing information systems, including the proposal log, Deltek Vision and all proposal databases.
  • Provides comprehensive research for marketing and business development activities.
  • Oversees the development and distribution of collateral marketing materials.
  • Directs the social media and public relations initiatives to maximize our external brand identity in alignment with the studio’s culture and values.
  • Oversees marketing metrics including sales reports for marketing and competitor analysis.
  • Track leads and responses and communicate follow-up items to key leadership.

Requirements

  • Bachelor’s degree in marketing or related field required.
  • Proficiency in Microsoft Office and Adobe InDesign required.
  • Deltek.

Preferred

  • LEED GA preferred, not required.
  • Familiarity with Illustrator and Photoshop preferred.
Perkins&Will logo

Perkins&Will

4.0 Glassdoor

Since 1935, we’ve believed that design has the power to make the world a better, more beautiful place. That’s why clients and community members on nearly every continent partner with us to design healthy, happy places in which to live, learn, work, play, and heal. We’re passionate about Living Design, a philosophy that guides our work and emphasizes poetics and beauty; conceptual clarity; research and innovation; technology and tectonics; community and inclusion; resilience and regeneration; and health and well-being. Our team of over 2,500 professionals in 30 studios worldwide provides interdisciplinary services in architecture, interior design, branded environments, urban design, landscape architecture, and more. Our partners include Schmidt Hammer Lassen Architects; Portland; Nelson\Nygaard; and Pierre-Yves Rochon (PYR). We’re also part of the Sidara Collaborative, a global network of leading designers, engineers, planners, and consultants.

Founded in 1935
Chicago, Illinois, USA
2.9K employees (1,632 in marketing)
80% recommend to a friend
92% CEO approval

Salaries

Posted range

$140K/yr – $180K/yr

Taken straight from the job posting.

The middle of this range ($160K) is 33% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 326 salaries.

See all Perkins&Will salaries

Marketing Team

Marketing Team Size
137 (5% of company)
Median Tenure
17.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
169.8K
Traffic Source Mix
Search
43.3%
Direct
47.7%
Referral
6%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~2.9K
Perkins&Will logo

Marketing Director

Perkins&Will · Boston, MA · On-site