Responsibilities

• Elevate our marketing capabilities, driving customer engagement through innovative and data-driven marketing strategies.
• Develop and implement holistic marketing strategies that align with the Commercial Water Solutions’ growth objectives, ensuring a cohesive approach across all marketing channels.
• Market Research and Data Analytics: Utilize market insights through BI Tools and VOC to identify customer and industry trends, preferences, and competitive landscape to inform strategy. Embed a data-driven culture that harnesses analytics and insights to shape marketing strategy, prioritize investments, allocate resources effectively, and drive continuous optimization of campaigns and performance.
• Integrated campaign development: Design and execute multi-channel integrated marketing campaigns that enhance awareness and consideration for Commercial Water Solutions products, leveraging digital, content, and traditional marketing channels.
• Content Development and Strategy: Lead the creation and execution of a content strategy, including website optimization and social media that supports integrated marketing efforts, ensuring that all content is aligned with brand messaging and resonates with target audiences.
• Lead Generation Management: Drive the generation and management of marketing qualified leads, collaborating closely with the sales organization to deliver on pipeline and revenue goals.
• Brand Management: Oversee Everpure Filtration and Manitowoc Ice brand positioning and ensure consistent messaging that aligns with the Pentair parent brand across all marketing initiatives.
• Team Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Cross-Functional Collaboration: Partner with Product Management, Sales & Corporate Marketing teams to ensure alignment on marketing strategies, best practices, and resource allocation.
• Budget Management: Manage the segment marketing budget, ensuring optimal allocation of resources to high-impact campaigns and initiatives while ensuring alignment to P&L performance.

Requirements

• A minimum of twelve (12) years of progressive experience in integrated marketing roles, ideally within a business-to-business and/or industrial environment, including at least eight (8) years in a managerial position.
• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Demonstrated success in developing and executing marketing strategies that drive growth and enhance brand reputation.
• A customer-centric data-driven approach, dedicated to enhancing customer experience through targeted marketing efforts.
• Exceptional communication skills, both verbal and written, with the capacity to engage effectively with diverse audiences, both internally and externally.
• Strong creative skills that align to dynamic economic, product and customer marketing content creation.
• Experience in leading change initiatives within the marketing function, adapting to dynamic market conditions.
• Strong collaboration abilities to partner with global, regional, and functional leaders, driving alignment and influencing marketing transformation.
• Proficiency in data analytics and marketing technology to assess campaign performance and inform strategic decisions, leveraging tools such as Salesforce, Power BI, Pivot Tables, HubSpot, etc.
• Ability to travel up to 10%.

Benefits

• health benefits
• a generous 401(k)
• employee stock purchase program
• disability benefits
• life insurance
• critical illness insurance
• accident insurance
• parential leave
• caregiver leave
• tuition reimbursement
• paid time off