Responsibilities

• Own the company marketing plan, including positioning, messaging, campaigns, and conversion paths.
• Plan and manage paid and owned channels such as search, remarketing, email, landing pages, and the website.
• Keep core assets current, including the website, offers, case studies, and lead magnets.
• Track performance, report results in plain language, and stop work that is not producing.
• Support launches, events, courses, and other company initiatives with a clear public-facing plan.
• Own social strategy for the company brand, especially LinkedIn and other relevant platforms.
• Set themes, campaigns, and content priorities so social supports growth, hiring, and thought leadership.
• Own the marketing for the company podcast, including discovery, listenership, and promotional campaigns.
• Build a repeatable system for turning episodes into usable marketing content across channels.
• Own the brand, including the existing brand guide and any needed updates.

Requirements

• 8+ years of marketing experience, including at least 3 years owning both strategy and execution.
• Bachelor’s degree in Marketing, Communications, Graphic Design, Advertising, or a related field.
• Experience owning brand standards, including maintaining or updating a brand guide.
• Experience running a focused mix of digital and traditional marketing, such as campaigns, email, website or landing pages, and content.
• Experience setting social strategy and working with or directing organic social.
• Experience promoting a podcast or similar video, audio, or episodic content, or clearly transferable work in that area.
• Proficiency with common creative and marketing tools, such as Adobe Creative Suite or comparable design software, plus email, CRM, or advertising platforms.
• Ability to direct creative and produce it yourself when needed.
• Strong writing, editing, and visual communication skills.
• Comfort working in a small, in-office team where a director still executes.

Preferred

• Preferred: experience marketing a professional-services firm, an agency, or a company that sells to business owners.

Benefits

• Relaxed atmosphere and dress code
• Unlimited PTO after one year
• In house training programs
• Semi-Weekly paid meals for the whole office
• Free snacks and drinks for the office staff