Own the paid media, tech stack, and lead funnel for a small business, driving in-house campaigns, CRM automation, and AI-powered workflows to book trials and sign members.

• Paid Media — Meta & Google Ads: Own and operate both ad accounts in-house. Build campaigns, write copy, test creatives, manage budgets, and optimize weekly. CPL and ROAS are yours to move.
• Technical Systems: Own the full marketing tech stack: Wix website, GoHighLevel CRM, hosting, domain management, form integrations, webhook troubleshooting, and pixel/tracking setup. When something breaks, you fix it. No developer on retainer.
• Lead Generation & Funnel Management: Understand how a lead moves from ad click to booked trial to signed member. Manage the full funnel — landing pages, automated follow-up sequences, lead source attribution, and CRM pipeline hygiene. You own the number.
• AI Fluency & Workflow Automation: Actively use AI tools to streamline campaign management, content drafting, reporting, scheduling, and CRM workflows. You are not waiting for someone to hand you a tool — you find them, test them, and implement them.
• WHAT YOU WILL OWN — Meta Ads and Google Ads — campaign architecture, audience strategy, creative testing, bid management, and weekly performance optimization
• WHAT YOU WILL OWN — GoHighLevel CRM — pipeline setup, lead tagging, automated SMS/email sequences, contact log standards, and integration management
• WHAT YOU WILL OWN — Wix website — page updates, landing page builds, SEO settings, mobile optimization, embed scripts, and form integrations
• WHAT YOU WILL OWN — Lead gen funnel — landing pages, thank-you page flows, conversion tracking (pixel events, GA4, UTMs), and lead source reporting
• WHAT YOU WILL OWN — Analytics and reporting — weekly lead reports, monthly KPI summaries to ownership covering CPL, ROAS, CAC, and net new members
• WHAT YOU WILL OWN — AI tooling — identifying, implementing, and maintaining AI-powered tools that improve speed and output across all functions