Marketing Director, Mission Critical Industries

Responsibilities

• The Director, Marketing – Mission Critical Industries will lead the development, execution, and continuous evolution of Johnson Controls' marketing strategy for key mission critical verticals, including pharmaceuticals, healthcare, advanced manufacturing, data centers, and other complex operating environments.
• This role is responsible for defining and scaling a comprehensive vertical marketing playbook that drives pipeline growth, accelerates revenue, strengthens market position, and expands customer engagement across priority markets.
• Working across a highly matrixed organization, the Director will partner closely with business leaders, commercial teams, product management, field marketing, communications, and digital marketing teams to develop integrated growth strategies aligned with business objectives.
• The role will establish measurable marketing programs with clear performance indicators, ensuring alignment with the Johnson Controls Business System and enterprise growth priorities.
• The Director will serve as the architect of Johnson Controls' mission critical industry marketing strategy, translating customer and market insights into differentiated positioning, compelling value propositions, and innovative demand generation programs.
• This leader will identify emerging customer needs, market trends, and competitive opportunities to help guide business priorities and accelerate growth.
• By combining market intelligence, customer insights, and performance analytics, the Director will drive differentiated go-to-market strategies that strengthen Johnson Controls' position as a trusted partner across mission critical industries.
• The role extends beyond traditional solution marketing and demands strong strategic leadership, executive partnership, and a focus on measurable business outcomes.
• Success in this role will be defined by the ability to influence growth, build market leadership, and deliver marketing programs that create meaningful impact across the customer lifecycle.
• Key Focus Areas Include

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 8+ years of experience developing and leading global marketing strategies, preferably within commercial services, building technologies, industrial, or mission critical industries
• 4+ years of experience leading and developing high-performing marketing teams
• 4+ years of experience analyzing marketing performance, campaign effectiveness, and customer engagement metrics
• Proven success developing go-to-market strategies, value propositions, demand generation programs, and integrated marketing campaigns that drive measurable business results
• Strong analytical and strategic thinking skills with experience developing marketing dashboards, metrics, and executive-level reporting
• Demonstrated ability to influence executive stakeholders and lead cross-functional initiatives in a complex, matrixed organization
• Experience managing budgets, external agencies, and marketing technology platforms
• Advanced experience leveraging AI tools and emerging technologies to improve marketing effectiveness, content quality, speed, and cost efficiency
• Exceptional communication, presentation, and storytelling skills

Benefits

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental, and vision care
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy