Marketing Director

Scottsdale, AZ (Hybrid)

$100K/yr – $125K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own growth execution across paid, earned, and owned channels with a center of gravity on turning brand and content into inbound pipeline.

  • Own full funnel marketing, from paid ads and webinars to partnerships, sponsorships, and events, to drive growth and inbound volume.
  • Leverage the DTX framework in content to improve search ranking and content-driven pipeline in a service business.
  • Pitch trade press, podcasts, and industry publications to build credibility and expand reach without paid placements.

Job Description

Responsibilities

  • Full funnel ownership
  • You\'ll manage a variety of marketing initiatives include paid ads, webinar, partners, sponsorship, community building, and events
  • Developing and marketing programs that build the brand and generate inbound
  • Pitching our story to trade press, podcasts, and industry publications to earn coverage and credibility
  • Owning social strategy, taking the content our team already produces and distributing it in ways that drive conversion
  • Putting our DTX™ framework into content that ranks
  • Tracking what\'s working, cutting what isn’t, and reporting the metrics that matter
  • You\'ll wake up every day focused on getting middleman\'s name out there and filling the pipeline

Preferred

  • A builder - you\'re never waiting for someone else to hand you the playbook
  • Commercially obsessed - you think about revenue, not just reach
  • A storyteller - you know how to take a complex offer and make it feel urgent and obvious
  • Relentlessly organized - you run systems, not one-offs
  • Detail oriented – send our founder a DM @hypemanken
  • You\'re outcome driven, obsess over results
  • Program or offer marketing for a service business - you\'ve built the go-to-market, not just the content
  • Attracting a pipeline of qualified clients
  • PR and earned media - pitching founders and brands to trade press and podcasts without paying for placement
  • Funnel and conversion marketing - landing pages, nurture sequences, lead magnets
  • Agency growth marketing - you understand how service businesses get clients
middleman logo

middleman

hey, we're middleman, the first ever growth agency for brands in the wholesale marketplace channel. we grow brands on Faire and Airgoods through dynamic digital marketing and customer service to thousands of retail buyers.

Founded in 2023
Scottsdale, Arizona, USA
16 employees (5 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
13.5%
Direct
79.8%
Referral
4.5%
Social
1.5%
Paid
0.4%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
3 (19% of company)