Marketing Director at Legacy Home Health Agency Inc | McAllen, TX | $60K/yr – $80K/yr

Marketing Director

McAllen, TX (Unknown)

$60K/yr – $80K/yrDirector/Executive4+ years expFull time

Posted 5 months ago

Job Summary

Drive regional marketing leadership for hospice and home health across South Texas to grow census, referrals, and brand trust.

Own regional strategy and multi-location marketing for Hospice, Home Health, and PAS lines.
Must-have: 4+ years in healthcare marketing with Hospice/Home Health and Spanish bilingual ability.
Standout: Lead and motivate remote teams across branches with community partnerships.

Job Description

Responsibilities

Regional Strategy: Develop and execute comprehensive marketing plans for our Hospice, Home Health, and PAS service lines across all branch locations.
Business Development: Support and mentor our local marketers to hit census and referral goals.
Community Presence: Build lasting partnerships with hospitals, physician groups, and community organizations.
Brand Stewardship: Ensure a consistent, compassionate brand voice across digital platforms, print, and local events.
Data-Driven Growth: Analyze referral patterns and market trends to identify new opportunities for expansion.

Requirements

4+ years in healthcare marketing or business development (Hospice or Home Health experience is a major plus).
A Leader: You know how to manage remote teams and keep people motivated.
Bilingual (Required): Fluency in Spanish is a huge asset for connecting with our South Texas communities.
Mobile: You’re comfortable with regional travel to support our various locations.
Compassionate: You understand the sensitivity of our work and lead with empathy.

Benefits

Competitive salary + paid time off.
Comprehensive benefits package (Health, Dental, Vision, 401k).

Legacy Home Health Agency Inc

Legacy Home Health Agency, Inc. (Legacy) is proud to have served South Texas communities since 1997. Legacy has a simple vision: we want to provide comprehensive and compassionate care to our patients on a daily basis. The dedication of our employees, the expertise of our management team, and the compassion of our owners are the core of our agency’s operations. Our vision for the future is focused on the needs of the communities we serve. We will continue to strive to reach out to the under-served areas of Texas and to make our services accessible to those whose lives can be improved by our simple mission: Compassionate Care.The core philosophy of the Legacy can be found in the hearts’ and minds’ of our staff. Our philosophy of care encourages every member of Legacy to pursue health care in a dedicated manner and to strive for excellence. We acknowledge the sacred trust our patients, clients, and physicians bestow upon Legacy. It’s because of this trust that we vow to deliver the highest level of compassionate, competent, and cost-effective health care.

Founded in 1997

Corpus Christi, Texas, USA

231 employees

www.legacyhhc.com