Responsibilities

• Strategic Planning & Branding: Define the brand’s unique voice, values, and visual language to ensure consistency across all touchpoints (website, socials, packaging).
• Campaign Development: Plan and execute seasonal collection launches, influencer collaborations, and promotional campaigns that drive engagement and sales.
• Digital Marketing Ownership: Manage all digital channels, including Instagram, TikTok, Facebook, and email marketing (CRM) to increase followers, engagement, and conversion rates.
• Performance Marketing (ROI): Oversee paid media budgets (FB/IG Ads, Google Ads) to optimize spend and maximize Return on Ad Spend (ROAS).
• Content Creation & Social Media: Direct the creation of photo/video content for social media, ensuring it aligns with the brand aesthetic and current trends.
• Affiliate Marketing: Build and manage an affiliate marketing program to drive incremental revenue through strategic partnerships and performance-based collaborations.
• Photoshoot Planning & Execution: Lead end-to-end seasonal photoshoots—from creative concepting and styling to coordinating talent and delivering high-performing content assets for campaigns and social media.
• Retail Marketing Collaboration: Work closely with mid-tier and big box retail partners to develop and execute annual marketing plans, supporting key initiatives, product launches, and in-store or digital retailer programs.
• Omnichannel Brand Growth (DTC, Amazon & Retail): Partner with the Amazon team and wholesale accounts to balance brand-building efforts across owned DTC channels, Amazon marketplace growth, and retailer business strategies.
• Market Intelligence: Monitor competitor activities, industry trends, and consumer feedback to adjust strategies in real-time.

Requirements

• Experience: 5+ years of experience in marketing, preferably within the fashion, apparel, or e-commerce industries.
• Leadership: Proven experience leading a marketing team or driving strategy in a startup/small-business environment.
• Digital Proficiency: In-depth knowledge of Meta Ads Manager, Google Analytics, Shopify, and social media platforms.
• Creativity & Vision: Strong creative eye for aesthetics, photography, and brand storytelling.
• Analytical Mindset: Ability to translate data and KPIs into actionable marketing strategies.
• Communication: Exceptional written and verbal communication skills.

Preferred

• Experience with influencer marketing, PR activations, or pop-up events.