Responsibilities

• Own performance marketing strategy and budget, optimizing campaigns against cost-per-acquisition, ROAS, and patient-volume targets.
• Plan, launch, and manage PPC and paid search campaigns across Google Ads and other platforms, continuously testing keywords, creative, and landing pages.
• Develop and oversee geofencing and geotargeted advertising programs to reach prospective patients and referral sources around key locations.
• Direct out-of-home (OOH) advertising — billboards, transit, and place-based media — including vendor selection, placement strategy, and performance tracking.
• Lead the organic and paid social media strategy across LinkedIn, Facebook, Instagram, and YouTube, including content calendars, community management, and engagement reporting.
• Oversee development of marketing collateral — brochures, program one-pagers, signage, and digital assets — ensuring brand consistency across all programs and locations.
• Own the company website strategy, content, and conversion optimization, partnering with developers and SEO resources to drive organic traffic and lead generation.
• Lead internal and external communications, including company announcements, public relations, email marketing, and messaging that supports the Kolmac brand and reputation.
• Build and maintain marketing analytics, dashboards, and attribution models (including call tracking and vanity numbers) to measure ROI and inform budget allocation.
• Manage external agencies, media vendors, and creative partners, holding them accountable to deliverables, timelines, and budgets.