Responsibilities

• Develop and execute comprehensive omni-channel marketing and eCommerce strategies that support company growth and profitability goals.
• Lead annual and ongoing marketing planning, budgeting, forecasting, and performance analysis across all channels.
• Own marketing strategy, resource allocation, and agency/vendor relationships to ensure alignment with business objectives and ROI.
• Oversee the department’s technology, platforms, tools, and team performance to improve effectiveness and operational efficiency.
• Direct strategy, media buying, budgeting, and content development for traditional and digital broadcast channels, including: Radio (terrestrial and streaming), Television (linear, OTT, and connected TV)
• Manage and optimize legacy and modern media partnerships, including print, digital publications, sponsorships, and community collaborations.
• Lead paid media strategy alongside agency partners across Google Ads, Facebook/Instagram, and other platforms.
• Drive audience acquisition, engagement, and conversion through data-driven marketing and campaign optimization.
• Own the digital marketing ecosystem, including SEO, SEM, paid media, social commerce, and analytics.
• Develop and execute the company’s eCommerce strategy to drive online revenue and improve customer experience.

Requirements

• Proven experience in marketing strategy, digital advertising, media buying, and brand management.
• Strong experience managing budgets, agencies, vendors, and cross-functional partnerships.
• Deep understanding of digital marketing performance metrics, analytics, attribution, and eCommerce.
• Exceptional communication, organizational, and leadership skills.
• Retail, consumer products, and or multi-location experience preferred.

Benefits

• medical, dental, and vision coverage after 60 days of employment
• a 401k plan with up to a 3% company match
• an employee purchase program
• six paid holidays
• a generous annual paid time off program