Responsibilities

• plan, develop and implement facility marketing strategies in accordance with departmental goals, objectives, standards of performance and policies and procedures.
• REPORTING: This position is responsible to the Administrator.
• Develop and maintain business relationships with Discharge Planners, Case Managers, and Physicians to generate placement referrals
• Provide tours to perspective patients, family members or responsible parties
• Establishes marketing goals to ensure share of market and profitability of services.
• Develops and executes marketing plans and programs, both short and long range, to ensure growth and expansion of company services and improvement of facilities census.
• Researches, analyzes, and monitors healthcare trends and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
• Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials.
• Develops and recommends strategy for the organization which will result in the greatest share of the market over the long run.

Requirements

• Education: High School graduate or equivalent
• License: None Required
• Work Experience: Requires a minimum of two (2) years of experience in marketing in the skilled nursing industry
• Language Skills: Must be easily understood through verbal communication in the English language.
• Mathematical Skills: Must be able to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to perform these operations using units of weight measurement, and volume.
• Communication Skills: Must have exceptional personal sales skills, communication and customer service skills, and be empathetic. Ability to effectively communicate with patients, families, discharge planners, physicians, staff and outside resources and agencies.