Marketing Director

Responsibilities

• Own marketing from strategy through execution: Set priorities and develop plans, while remaining deeply hands-on in bringing them to life across channels and our portfolio in the U.S., Europe, and emerging markets. This role requires comfort moving fluidly between strategic decisions and tactical execution.
• Lead marketing initiatives from concept through execution across digital, social, email, product launches, consumer marketing, partnerships, events, and customer marketing.
• Bring greater discipline and accountability to marketing by establishing KPIs, measuring ROI, and helping prioritize where we invest our time and budget.
• Partner cross-functionally with Product Development, Regulatory, Quality, Operations, Sales, and Leadership to successfully commercialize new products and support customer launches.
• Collaborate with Sales to develop retail, foodservice, eCommerce, and shopper marketing initiatives that strengthen the path to purchase.
• Adapt marketing strategies for new products, new customers, and new international markets.
• Manage agencies, freelancers, and vendors while remaining comfortable doing the work yourself when needed.
• Continuously improve marketing planning, prioritization, and execution to maximize impact in a lean organization.

Requirements

• 8+ years of progressively increasing responsibility in consumer marketing, with demonstrated ownership of brand strategy, commercialization, product launches, and integrated marketing initiatives—not simply supporting them.
• Builder/operator mindset: Energized by lean, resource-constrained environments where you may personally execute work that would be delegated to specialized teams in a larger organization.
• Demonstrated success launching products, supporting commercial growth, or entering new markets. Experience across multiple SKUs and international markets (particularly Europe) is strongly preferred.
• Understanding of shopper marketing, retail activation, and the consumer path to purchase.
• Strong analytical skills with experience measuring campaign effectiveness, marketing ROI, and business performance.
• Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities simultaneously.
• A naturally curious, resourceful, and commercially minded approach—you enjoy solving problems and finding practical ways to move the business forward.

Benefits

• Equity
• Up to 100% employer-paid medical, dental, and vision coverage (up to 90% for dependents)
• Flexible time off
• 9 Holidays + company closure between Christmas & New Years