Responsibilities

• The Marketing Director is a full-time, remote role responsible for leading JPAR’s overall marketing strategy and execution.
• This role oversees brand positioning, multi-channel campaigns, and agent-focused marketing programs that support growth, retention, and market expansion.
• Day-to-day responsibilities include developing annual and quarterly marketing plans, managing digital and traditional campaigns, and coordinating content, social media, and email marketing initiatives.
• The Marketing Director will collaborate closely with sales leadership and brokerage operations to align marketing efforts with business goals, agent recruitment, and production targets.
• The role also includes managing external vendors and internal team members, monitoring performance metrics, optimizing campaigns, and ensuring consistent brand messaging across all markets.

Requirements

• Strategic marketing skills, including Marketing Management and Marketing, with a proven ability to build and execute integrated marketing plans.
• Market-focused capabilities such as Market Planning and Market Research to identify opportunities, segment audiences, and guide data-driven decisions.
• Sales-aligned experience, including collaboration with Sales teams to support agent recruitment, production growth, and lead-generation initiatives.
• Demonstrated leadership experience managing marketing teams, agencies, or cross-functional projects in a fast-paced environment.
• Proficiency in digital marketing channels (social, email, web, paid media), analytics tools, and CRM/marketing automation platforms.
• Excellent written and verbal communication skills and the ability to translate complex ideas into compelling marketing messages.
• Strong project management skills with the ability to prioritize, meet deadlines, and manage multiple initiatives simultaneously in a remote setting.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience; real estate or franchise experience is a plus.

Preferred

• real estate or franchise experience is a plus.