Marketing Director, IR Intelligence at NASDAQ | New York City, NY | $112K/yr – $207K/yr

NASDAQ

Marketing Director, IR Intelligence

New York City, NY (On-site)

$112K/yr – $207K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the go-to-market for IR Intelligence with a sharp focus on messaging for investor relations and corporate finance, while owning demand programs and cross-functional launch readiness.

Product-Mocused Growth: Define buyer personas and messaging for CFOs and IR leaders, then map content to move them from awareness to conversion.
Demand Programs: Lead ABM, nurture, and regional pipeline initiatives to drive measurable revenue impact.
Enablement and Launch: Create sales tools and coordinate launches with Product, Sales, Content, and Listings teams.

Job Description

Develop and execute go-to-market strategies for the IR Intelligence product portfolio, creating differentiated messaging frameworks and value propositions that resonate with investor relations and corporate finance audiences.
Design and implement integrated demand generation programs across awareness, consideration, and conversion stages — including account-based marketing and targeted nurture strategies.
Conduct buyer research and journey mapping to identify content gaps, refine personas, and optimize touchpoint effectiveness across the funnel.
Build and deliver sales enablement tools — including pitch decks, competitive comparisons, and ROI materials — and lead product launch planning and execution.
Partner cross-functionally with Product, Sales, Content, and Marketing Operations to ensure consistent regional execution and alignment on pipeline and revenue goals.
Collaborate with marketing and business colleagues across business lines, but especially Listings, to drive community building with key personas within listed-company and prospective listing clients.

Bachelor's degree in Marketing, Business, Finance, or a related field, or equivalent practical experience
6-10+ years of B2B marketing experience in product marketing and demand generation, preferably in SaaS, fintech, or financial services technology.
Proven ability to develop buyer personas, messaging frameworks, and demand programs that drive measurable pipeline and revenue impact.
Strong communicator with experience working in collaborative, cross-functional environments and marketing to financial services buyers such as CFOs, IR professionals, and corporate communications leaders.
Proficiency with marketing automation platforms, CRM systems, and analytics tools; comfort using AI-powered tools to enhance productivity and output.

Advanced degree or relevant certification (e.g., MBA, CFA, or product marketing certification).
Experience in investor relations technology, capital markets, or regulated financial services industries.
Familiarity with account-based marketing platforms and B2B demand attribution methodologies.

Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

NASDAQ

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New York, New York, USA

8.3K employees (340 in marketing)

www.nasdaq.com

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