Responsibilities

• Setting the overall strategy for innovation in the Hefty Business Unit.
• Setting the innovation strategy, identifying the future product pipeline, and developing the innovation roadmap to support profitable growth.
• From concept to launch, this role works closely with direct reports and cross functional teams to deliver key project milestones.
• Develop and lead integrated brand business plans, including innovation pipelines, launch strategies, competitive positioning, and distribution priorities.
• Lead innovation process to assess and track ongoing new product pipeline
• Create market research budgets, plans and expenditures in conjunction with Marketing and Consumer Insights functions
• Lead cross-functional teams to drive new product development pipeline and go-to-market strategies for the food storage category
• Prepare and effectively communicate insightful strategies, presentations and business analysis to the executive team
• Develop Demand Landscape and insights across portfolio and socialize across the organization to maximize use of insights and tools
• Conduct market research and competitive analysis to identify growth opportunities and emerging trends

Requirements

• BA/BS degree in Marketing or related field.
• 10+ years of related professional and progressive Marketing experience in the CPG industry.
• Experience with consumer insights, market research and new product development.
• Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
• Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers.
• Strong analytical skills as well as organizational skills.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
• Must be team oriented with the ability to work on high collaboration and performance teams.
• Proficiency with retailer scan data analysis programs such as Nielsen or Circana.
• Proficient in MS Office.
• Ability to travel (10-15%).

Preferred

• MBA or other advanced degree preferred.