Responsibilities

• Lead development and execution of global marketing strategies for hospital automation and connectivity solutions.
• Own product roadmap, defining requirements for next generation products, business case, marketing plan and lifecycle across connectivity platforms.
• Manage the product life cycle including new product introductions and end of life activities.
• Bridge product vision with commercial outcomes—including brand positioning, value messaging, product launches, and revenue growth.
• Support the commercial teams in growing the hospital automation business with marketing programs to support the global commercial teams.
• Translate technical product functionality into customer-centric value propositions for hospitals, healthcare systems, and alternate care providers.
• Define go‑to‑market plans: segmentation, targeting, positioning, pricing, campaigns across channels (digital, field, events).
• Analyze market dynamics, competition, and customer insights to inform strategic pivots and investment decisions.
• Collaborate across R&D, Product Management, Engineering, Clinical Affairs, Regulatory, Sales, and Marketing Communications—ensuring unified messaging and seamless product rollouts.
• Oversee all launch phases through pre‑market to full market availability, including training, collateral, and field enablement.
• Enable marketing excellence through collaboration with Sales, Clinical, Engineering, Technical Services, and Marketing teams.
• Define key performance indicators to measure campaign effectiveness, market penetration, ROI, and adoption.
• Utilize market intelligence, competitive data, and customer feedback to continuously refine marketing strategy
• Serve as a strategic voice for the hospital automation business
• Manage marketing resources and budgets to maximize ROI and operational efficiency.