Responsibilities

• Lead the creation and execution of marketing strategies and tactical plans.
• Direct and support the Marketing team with weekly and monthly check-ins, mentorship, and performance evaluations.
• Conduct Monthly Marketing Meetings, including presentation development, project updates, and performance analysis.
• Facilitate Marketing Updates focused on brainstorming, team education, AI training / certification, and project status.
• Develop and oversee integrated marketing campaigns across digital, print, email, and social media.
• Manage hotel and restaurant branding, messaging consistency, and creative output across platforms.
• Organize and lead photography and videography shoots, including scheduling, directing talent, and managing image / video assets.
• Coordinate with the design team or self - execute graphic design needs: flyers, email headers, promotional banners, menus, sales sheets, and business cards.
• Oversee Google Ads performance: monitoring, optimizing, and reporting on paid media campaigns weekly.
• Use Google Analytics to track website performance, user behavior, and campaign impact, reporting insights monthly.

Requirements

• Strong leadership, creative thinking, and analytical capabilities
• Excellent written and verbal communication
• Proficiency with Google Ads, Google Analytics, Adobe Creative Suite, social media platforms, and email marketing tools
• Education: Bachelor\'s degree in Marketing, Communications, Business, or Hospitality. Master\'s degree or MBA preferred
• Experience: Minimum 5 years in marketing with 3+ years at a management or director level, preferably in the hospitality or travel industry
• Experience with hospitality CRM and CMS platforms, digital advertising, and social media analytics
• Background in campaign management, creative direction, and vendor relations
• Physical Demands: Ability to sit or stand for extended periods for computer work, meetings, and events. Occasionally lift or move items up to 25 lbs. Ability to ascend/descend stairs, bend, use computer, visual and auditory capabilities. Must be available to attend occasional off-site meetings, community functions, or after-hours events
• Flexibility to work occasional evenings, weekends, or holidays as required by marketing events or deadlines

Preferred

• Master's degree or MBA preferred

Benefits

• Competitive salary + incentives
• 401 ( k ) with employer match
• Paid time off and holidays
• Career development and training opportunities