Marketing Director, Government Services

District of Columbia, USA (Hybrid)

$164K/yr – $306K/yrDirector/ExecutiveFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead government-focused marketing strategy with multi‑year growth goals, cross‑functional collaboration, and global audience reach.

  • Own integrated marketing plans aligned with government capture strategies and growth objectives.
  • Must‑have: 10+ years in marketing with 5+ in government or national security.
  • Standout: global, cross‑functional teams and budget ownership.

Job Description

Responsibilities

  • Develop integrated marketing plans aligned with government capture strategies, product roadmaps, and multi‑year growth objectives.
  • Leverage market, policy, and competitive intelligence to inform go‑to‑market strategy.
  • Define product, solution, and capability positioning.
  • Manage annual marketing budgets, ensuring strategic allocation of resources across campaigns, channels, and markets.
  • Establish KPIs to measure and evaluate marketing effectiveness.
  • Own market segmentation and buyer personas for multinational audiences.
  • Drive cohesive messaging that articulates our unique value for government missions.
  • Adapt core product and solution messaging for specific countries and regions, aligning with local mission needs, regulatory environments, and market dynamics.
  • Lead the content strategy, producing high‑value materials across the buyer journey.
  • Partner closely with business development and sales teams to support pipeline development and major pursuits.

Requirements

  • 10+ years of marketing experience with at least 5 years dedicated to the government sector or national security or aerospace, defense, or advanced technology.
  • Ability to thrive in fast‑paced, ambiguous environments and manage competing priorities across multiple businesses.
  • Experience managing high-performing and globally dispersed teams (3+ direct reports).
  • Proven ability to market technical solutions to unique audiences such as senior government officials.
  • Experience defining and managing multimillion‑dollar marketing budgets.
  • Exceptional communication, storytelling, and executive‑level presentation skills.
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • U.S. Citizenship required.
  • Ability to travel up to 30%
  • This is a hybrid role based in Reston, VA.
  • Ability to obtain and maintain a U.S. security clearance, if applicable.

Preferred

  • Ability to obtain and maintain a U.S. security clearance, if applicable.
Viasat logo

Viasat

At Viasat, we go above and beyond. So you can too.We believe connectivity is a catalyst that can help you unlock more value, improve operations and enable new experiences. We do this by delivering reliable, high-performance connectivity plus advanced digital platforms and services that help you transform every connection into an opportunity.With over four decades of expertise and one of the world’s most advanced multi-network, multi-orbit satellite connectivity ecosystems, we are always ready to meet the unique demands of governments, businesses and communities. Whether you’re flying at 35,000 feet, operating in remote regions, or leading complex missions, we're here to help you get more out of your connectivity.

Founded in 1986
Carlsbad, California, USA
6.6K employees (261 in marketing)

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$2.2M
Traffic Source Mix
Search
19%
Direct
61%
Referral
15.9%
Social
2.5%
Paid
1.5%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
167 (3% of company)
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$3.2B
Last Raise
$1.2M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $1.2M
  • Sep 2024
    Post IPO Debt • $2B
  • Sep 2023
    Post IPO Debt • $733.4M

Recent News