Responsibilities

• Develop and execute a holistic marketing strategy focused on brand growth, customer acquisition, and retention.
• Partner with leadership on long-term growth planning, budgeting, and performance goals.
• Define KPIs and establish data-driven decision-making frameworks across all marketing channels.
• Oversee content strategy for all platforms, including website, email, social media, Whatnot, TikTok, YouTube Shorts, and community engagement channels.
• Develop and manage influencer, creator, and partnership initiatives to grow brand presence.
• Ensure brand consistency and authenticity across all marketing touchpoints.
• Design and execute paid media strategies (Google Ads, Meta, TikTok, YouTube, etc.) focused on ROI and scalable customer growth .
• Build a robust organic marketing ecosystem through SEO, content marketing, and community engagement.
• Develop lifecycle marketing programs through email, SMS, and loyalty initiatives to drive repeat purchases and LTV growth.
• Implement advanced attribution and analytics tools to measure and optimize channel performance.

Requirements

• 6–10 years of experience in digital marketing, with at least 3+ years in a leadership or director-level role.
• Proven success in building and scaling e-commerce marketing strategies from early-stage growth to significant revenue.
• Deep understanding of paid media, organic content, email/lifecycle marketing, and analytics.
• Strong grasp of social media trends, short-form video, influencer marketing, and community engagement.
• Experience with marketing and analytics platforms (Meta Ads, Google Ads, Klaviyo, Shopify, Google Analytics, etc.).
• Excellent leadership, communication, and cross-functional collaboration skills.

Preferred

• Experience in the collectibles, gaming, or hobby e-commerce industry.
• Track record of successful campaign launches across multiple channels (especially TikTok, YouTube, and Whatnot).
• Strong data literacy — comfortable analyzing CAC, ROAS, LTV, churn, and other key performance metrics.

Benefits

• Health Insurance
• Dental & Vision Coverage
• Paid time off
• 401k
• Employee Discounts
• Gym Membership Reimbursements