Marketing Director

Farmington Hills, MI (Unknown)

Salary Not AvailableSenior Level10+ years exp

Posted 10 days ago

Job Summary

Own and drive Friedman’s marketing function from strategy through execution, aligning initiatives with organizational vision, revenue goals, and cross-unit priorities.

Owns performance, priorities and results for the marketing team.
Leads strategy, budgeting and brand consistency across business units.

Job Description

Responsibilities

Lead, manage, and hold the marketing team accountable for performance, priorities, execution and results.
Build a culture of ownership, collaboration, continuous improvement and service to internal stakeholders.
Establish priorities, allocate resources and ensure the team remains focused on the highest-impact initiatives.
Partner with company leadership to align marketing efforts with organizational vision, strategic priorities and revenue goals.
Develop and execute a comprehensive marketing strategy that supports Friedman and all business units.
Create annual marketing plans, budgets, campaigns and measurable objectives aligned with company goals.
Ensure marketing efforts support brand awareness, client acquisition, recruiting, retention and business development objectives.
Evaluate market trends, competitive dynamics, audience behavior and emerging opportunities to inform strategy.
Continuously improve marketing effectiveness through data, analytics, testing and optimization.
Ensure consistent brand positioning, messaging and visual standards across all business units and platforms.

Requirements

Bachelor's degree in Marketing, Business, Communications or related field.
10+ years of progressive marketing experience with broad exposure across multiple marketing disciplines.
5+ years of leadership experience managing and developing marketing professionals.
Demonstrated success creating and executing integrated marketing strategies.
Experience leading brand, content, digital, communications and demand generation initiatives.
Strong understanding of marketing analytics, measurement, campaign performance and ROI.
Exceptional communication, project management and organizational skills.
Proven ability to balance strategic thinking with execution.

Preferred

Experience in commercial real estate, property management, construction, financial services, professional services or related industries.
Experience working within a multi-business-unit organization.
Experience leveraging AI and marketing technology platforms to improve marketing effectiveness.
Experience operating within an EOS® or accountability-based management environment.

Marketing Team

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