Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with Exante360’s strategic plan and revenue growth objectives.
• Lead the transition of marketing from a tactical function to a strategic, data-driven discipline.
• Support the continued scaling and evolution of a fast-growing technology consulting firm targeting long-term growth.
• Partner with Principals and leadership to align marketing with business development and market sector growth.
• Position Exante360 as an innovative, technology-forward consulting firm operating at the intersection of design engineering, critical infrastructure, and emerging technologies, automation initiatives, and AI-enabled engineering workflows.
• Own and continuously refine the Exante360 brand, ensuring consistency across all platforms, communications, and client touchpoints.
• Lead efforts to increase brand awareness and market visibility within target sectors.
• Define, maintain and expand upon services positioning across market sector verticals.
• Ensure preservation and reinforcement of company culture and internal brand identity.
• Implement a data-informed, performance-driven marketing framework, with a focus on measurable ROI. Lead the transition of marketing from a tactical function to a strategic, data-informed, performance-driven discipline.

• Establish, track, and report on KPIs and performance dashboards.
• Conduct ongoing market research, competitive analysis, and trend monitoring.
• Own marketing performance reporting and regularly brief leadership on results, insights, and recommended adjustments.
• Leverage CRM and internal analytics platforms to drive decision-making and continuous improvement.
• Serve as the firm’s subject matter expert on competitors, market dynamics, and industry positioning.
• Maintain a deep understanding of A/E industry trends, client expectations, and emerging opportunities.
• Provide strategic recommendations based on competitive and market intelligence.
• Monitor evolving trends related to AI, automation, digital delivery, and technology transformation within the design engineering and critical infrastructure industries.
• Own and manage all digital channels and brand assets, including: Website strategy, content, and performance for digital channels and brand assets ownership (including LinkedIn, social media, SEO). This item is represented as a single responsibility in a summarized form; see full text in description for exact phrasing.