Marketing Director at EX-IT TECHNOLOGIES | Collier County, FL | $115K/yr – $125K/yr

Marketing Director

Collier County, FL (On-site)

$115K/yr – $125K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and run Exit's end-to-end B2B marketing engine for high-value segments, translating GTM objectives into strategy, brand, and pipeline so enterprise sales see clear ROI.

Lead vertical marketing for AI/HPC, VFX, cloud infra, healthcare, and financial partners with target content and event strategy.
Own demand generation, ABM, partner programs, and sales enablement to drive qualified pipeline and messaging that differentiates on R2 certification and data security.
Build the marketing function, analytics, and Martech stack (CRM/MA) with clear OKRs and accountability to show ROI and content performance.

Job Description

Responsibilities

Develop and own the overall marketing strategy, annual marketing plan, and budget aligned to GTM objectives across Exit’s go-to-market segments — recyclers/ITAD partners, systems integrators, and data center/enterprise clients.
Lead brand positioning and messaging across segments, differentiating Exit on its R2 certification, proprietary repair capabilities, certified data security, and proven value recovery for high-performance infrastructure.
Drive vertical marketing for Exit’s highest-value niches — AI & HPC (acceleration-cloud, GPU-as-a-Service, foundation model labs), media & entertainment (VFX/CGI render farms), cloud & data infrastructure (SaaS and hosting), regulated healthcare, and financial/restructuring partners — with targeted content, LinkedIn community engagement, and an event/conference strategy.
Build and manage the marketing team, establishing clear roles, OKRs, and a culture of accountability.
Oversee Exit’s digital presence, including website strategy, LinkedIn, SEO/SEM, and content-marketing execution.
Develop and maintain sales-enablement materials: segment-specific pitch decks, email sequences, one-pagers, scripts, and objection-handling guides.
Define and manage co-marketing and partner programs with co-location data centers, systems integrators, and recycler alliances.
Establish marketing-analytics infrastructure and report to leadership on pipeline contribution, content performance, and campaign ROI.
Collaborate with external reps to build outreach campaigns and lead-generation programs for their respective focus areas.
Oversee the build-out of CRM and marketing-automation foundations in partnership with Operations.
Manage the marketing budget and track ROI on marketing spend.

Requirements

8+ years of B2B marketing experience, including at least 3 years in a leadership role.
Proven track record in demand generation and content marketing within technology, ITAD, hardware, data center, or related industries.
Strong understanding of enterprise sales cycles and Account-Based Marketing (ABM) strategies.
Expertise in digital marketing: website management, LinkedIn marketing, email marketing, and SEO.
Excellent written and verbal communication skills, with the ability to craft compelling messaging for both technical and business audiences.
Experience with CRM platforms (Salesforce, HubSpot, or similar) and marketing-automation tools.

Nice to Have

Experience marketing within ITAD, IT asset disposition, data center hardware, or sustainability/circular-economy sectors.
Familiarity with HPC, GPU computing, financial-services technology, or enterprise data center environments.
Experience building a marketing function from the ground up in a growth-stage company.