Marketing Director at Dellwood Gardens Assisted Living | Saint Paul, MN | $32/hr – $35/hr

Marketing Director

Saint Paul, MN (On-site)

$32/hr – $35/hrDirector/Executive2+ years expFull time

Posted 3 months ago

Drive census management and resident services coordination for Dellwood Gardens Assisted Living.

Own the end-to-end census process and resident services coordination across admission, transition, and ongoing care.
Must-have: At least 2 years in a similar assisted living role.
Standout: Direct involvement in admissions, waiting lists, and market outreach with regulatory compliance awareness.

Market and maintain census goals of Dellwood Gardens. Primary tasks include tours, community and public relations, identifying current resident needs, and providing resources for service coordination assessments, counseling, case management, educational and supportive services to residents in need of help to maintain census, independence and self-sufficiency.
Assist in maintaining optimal census of the AL. Continuously monitor and ensure the prompt response to residents. Track inquiries and referrals of applicants. Contact marketing sources to place advertisements as needed. Select, approve and certify residents in compliance with regulatory agencies and standards set by Dellwood Gardens.
Develop and maintain waiting lists and/or interest list. Monitor and maintain ongoing knowledge and understanding of the internal and external markets affecting the census. Continuously maintain positive connections and relationships with neighborhood agencies, organizations and individuals to ensure optimal marketability.
Assures residents maintain admission criteria, reassess and recommend alternative placement if necessary. Meet with and provide information to perspective residents. Follows through admission process with residents and assists them during transition period.
Accept and process reservations deposits and enter new residents accounting systems. Upon discontinuation of services, process all needed information in a timely manner and pass on to other staff as needed.

High School education/GED
At least 2 years experience in similar position
Valid MN Driver’s License
Knowledge of federal, state, and local regulations and statues that pertain to assisted living
Expertise in working with senior resident populations
Excellent communication skills; written and verbal
Organization skills
Able to work irregular hours, occasional weekends and evenings