Responsibilities

• A company-wide customer lifecycle strategy; from onboarding and adoption through expansion, cross-sell, and win-back
• Community programming across digital forums, user groups, cohorts, and customer advisory boards
• Omnichannel engagement across email, events, social, and direct channels, with a disciplined test-and-learn approach
• Customer advocacy and proof point development resulting in case studies, video, analyst engagement, and co-branded partner initiatives
• Vasion's signature customer events, including an annual Customer Summit
• NPS and customer insight programs that inform strategy across the business
• A team and budget, with the autonomy to build something that lasts

Requirements

• A senior marketing leader with 12+ years of experience in customer marketing, lifecycle strategy, or customer expansion
• Your track record includes carrying an expansion quota, building programs at scale, and connecting marketing motion to measurable revenue impact
• Hands-on experience with Marketo (or similar), Workfront (or similar) and Salesforce is required
• Remote-first mindset and comfort operating in a high-growth environment are essential

Benefits

• Flexible work environment
• Vacation Bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.