Responsibilities

• Creator outreach, ambassador and affiliate programs, and product seeding
• Partnerships with wellness studios, cafés, beauty clinics, and complementary brands
• Building the Crush Club into a community people genuinely want to belong to
• Planning and running in-person activations, primarily in NYC and LA
• Owning the content calendar end to end — planned, captured, edited, published, consistent
• Writing captions, ideating content, and running trend research and social listening
• Protecting the look and feel of our channels and keeping the content library organized
• Performance tracking and reporting
• You’ll have a photographer, videographer, and editor for polished work — but the best-performing content is often the most authentic. When the pipeline runs low, you pick up your phone.
• That means behind-the-scenes moments, fast trend recreations, imperfect recipe videos, Stories and Reels from events, and folding Crushed Tonic naturally into everyday life.

Requirements

• Highly organized, self-motivated, and comfortable working independently in a remote setup
• A warm, excellent communicator who actually likes reaching out to strangers
• Tapped into culture, social, and consumer brands — with real taste and instinct
• Passionate about wellness, beauty, lifestyle, and community
• Resourceful and entrepreneurial — you want to build something, not maintain a system
• Based in or able to consistently work from NYC or LA

Nice to have

• hands-on experience with TikTok Shop (creator commerce, lives, affiliate), plus working knowledge of Shopify, Canva, CapCut, and a scheduler like Later or Planoly.