Marketing Director, Crexi Transactions at Crexi | Los Angeles, CA | $170K/yr – $260K/yr

Crexi

Marketing Director, Crexi Transactions

Los Angeles, CA (On-site)

$170K/yr – $260K/yrDirector/Executive10+ years expFull time

Posted 5 months ago

Job Summary

Drive multi-channel marketing strategy and demand programs to register bidders and revenue for Crexi Auctions.

Own end-to-end marketing strategy to drive bidder registration and revenue.
Must-have: 10+ years in performance marketing with direct-response results.
Standout: Leadership in multi-channel campaigns and fast-cycle experimentation.

Job Description

Responsibilities

Own the end-to-end marketing strategy for Crexi Auctions with one primary goal: drive registered bidders and revenue for every auction.
Develop a unified positioning strategy that clearly articulates what differentiates Crexi Auctions — speed, transparency, certainty, buyer network, data advantage, — and ensure that narrative is consistent across all channels and touchpoints.
Establish a market intelligence framework to understand buyer behavior, sector trends, competitive dynamics, and macro shifts that influence auction participation — using insights to refine messaging and campaign strategy.
Build programs that grow a long-term pipeline of qualified buyerswho are ready and motivated to engage in future auctions.
Lead the development of integrated demand programs that drive awareness → engagement → bidder registration → bidding activity → revenue.
Own marketing activation for each live auction, orchestrating SEM, email, display, retargeting, content, advertising, and social campaigns to hit registered bidder and bidding participation targets.
Partner with Sales and Auction Specialists to maximize conversion by delivering the right messaging, timing, and touchpoints for both new and returning bidders.
Work cross-functionally with digital, lifecycle, and content teams to scale repeatable auction marketing motions that perform across asset types and audience segments.
Measure and report performance across traffic, registrations, bidder quality, bidding activity, and revenue impact — continuously optimizing for efficiency and ROI.
As part of the top of the funnel content, partner with the content strategy team to define a thought leadership agenda that positions Crexi Auctions as the most trusted, efficient, and data-driven auction platform in commercial real estate. Identify opportunities to develop asset specific content leveraging paid and earned media.
For mid funnel, create content in the form of solution overviews, case studies, testimonials, videos, webinars and deal spotlights. This will require writing content and working with the creative services team to design. Lead webinar creation with the business team.
Ensure all content reinforces the Crexi Auctions value narrative: speed, transparency, competitive bidding, pre-vetted buyers, and a proven track record of closing.

Requirements

10+ years of experience in performance marketing, demand generation, growth marketing, or marketplace marketing. Experience driving direct response outcomes (registrations, conversions, ROAS) is highly preferred.
Storyteller, able to create a differentiated narrative for Auctions overall and deeper content on Hospitality, Retail, etc. Content is king so having curiosity about learning about each segment of CRE and then developing content and identifying the right channels of distribution for that content (paid, earned, syndicated content)
Proven track record of running fast-cycle, multi-channel campaigns(SEM, paid social, email, display) that deliver measurable acquisition results.
Strong analytical skills, with the ability to interpret funnel data, optimize campaigns in real time, and quickly determine what’s working and what’s not.
Experience building and nurturing high-value audiences— ideally in a marketplace, two-sided platform, or other environment requiring both acquisition and activation.
Exceptional writing and messaging ability, with the skill to translate value prop into compelling campaigns that move buyers to act.
Deep familiarity with marketing automation, CRM, attribution, and analytics tools, and an ability to use them to guide decisions and refine strategy.
Demonstrated ability to operate as a player-coach— balancing strategic direction with hands-on execution.
Comfort operating in a fast-paced environment with tight timelines, evolving priorities, and multiple live campaigns running at once.
Highly organized, structured, and proactive, with strong project management skills that support multiple auctions concurrently.

Preferred

Experience in Hospitality, Retail, or other CRE sectors.

Benefits

Health, Dental, and Vision insurance
Flexible team structure with the ability to progress in career
Collaborative culture and numerous team activities

Crexi

3.8 Glassdoor

Crexi is a robust marketplace and technology platform containing easy-to-use workflow management tools and customizable data analytics designed to streamline the #CRE process from listing to closing.For more information visit www.crexi.com.

Founded in 2015

USA

448 employees (20 in marketing)

www.crexi.com

77% recommend to a friend

86% CEO approval